Leading UK water garden product company Blagdon has launched a series of ‘how-to’ videos to support retailers selling its new Liberty 200 pump while also attracting a younger social media-driven audience.
Development manager Andrew Paxton said: “To help our retail partners inspire new consumers and to provide an easy-to-use, step-by-step guide for users to follow, we’ve created three ‘how-to’ films for three different styles of water feature that people can create from the Liberty 200.
“The rise of Pinterest and Instagram culture means creating your own bespoke creation is extremely popular and everyone wants something highly visual. No other water feature allows people to do this.
“Our design isn’t fixed on what the creator thinks people want or need, instead it allows the user the freedom to cater to their own desires. The product stands for itself because it is the first of its kind and we provide the visual back-up to retailers that social media savvy consumers want too.”
“Its adaptable kit gives the consumer the freedom to create whatever water feature they would like. The pump comes with all the fittings, including a pond float and anchor, and four fountain effects, needed to make a series of different contemporary water features.
The Liberty 200 pump, which has no running costs, is easy to set-up and eco-friendly. It uses a high-performance, long-lasting, solar re-chargeable Lithium-ion battery and a 2.5W solar panel.