Rosewood Pet Products is urging retailers to capitalise on heightened interest in the Joules brand, after one of its dog beds featured in the John Lewis Christmas ad.
The advertisement, which is widely recognised as a major talking point of the Christmas season, features the Joules Festival Floral Dog Bed in its closing frame. Rosewood Pet Products holds the exclusive Joules licence for pet products.
To celebrate the placement, Rosewood has created its own social media spin-off, featuring official Rosewood dog Rodney relaxing in his Joules Festival Floral Dog Bed, with the wooden dog toy from the John Lewis advert beside him as they watch it together.
Kate Burnett, category manager at Rosewood Pet Products, said: “It’s fantastic to see our Joules Festival Floral Dog Bed featured in such a high-profile Christmas campaign. We work closely with the Joules team to bring their distinctive design identity into the pet sector, creating collections that combine their signature style with the quality, comfort and practicality pet owners expect.
“Seeing one of our products take centre stage in the John Lewis advert is a wonderful achievement for everyone involved.”
Victoria Downes, licensing manager at Joules, added: “This is so exciting! Thank you so much to John Lewis & Partners for featuring our Joules Festival Floral box bed. Thank you, as always, to our amazing partner Rosewood Pet Products Limited for making this happen!”
