Raw dog food brand Paleo Ridge has launched a Black Friday trade promotion to support independent stockists.
Participating retailers can claim an additional10% discount across the brand’s entire product range throughout November. Stockists can pass the extra 10% saving on to customers to attract new shoppers, reward loyal customers and drive footfall, or keep the saving to improve margin during the key trading period.
As part of the campaign, participating stockists will also receive a free pack of Paleo Ridge’s Christmas Essentials with every £100 spent, alongside the opportunity to win one of 10 x £100 M&S vouchers through a prize draw.
Participating stores will receive social media assets to help maximise engagement throughout November. Retailers who have not yet opted into the offer can still do so through their account manager.
Trade account manager Gill Synnuck said: “Independent retailers are at the heart of what we do, and we want to make sure we’re doing everything we can to support them, particularly during such an important trading period.
“Our Black Friday campaign has been hugely successful in previous years, and we’re delighted to see so many stockists getting involved this time around. It’s our way of giving something back to the independent retailers who support us throughout the year.”
