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    PBW News – September 2026

    By David ReesSeptember 17, 2026
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Sponsored post: The PetFellas makes PATS debut with a new approach to distribution

David ReesBy David ReesSeptember 23, 20262 Mins Read
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The PetFellas will make its official PATS debut this year, introducing independent pet retailers to a business built around carefully curated brands, strong partnerships and a commitment to helping specialist pet stores thrive.

Founded on the belief that pets deserve the very best, The PetFellas exists to support both emerging pet brands and the independent retailers that bring those products to pet owners across the UK. The company combines deep industry passion with a practical, commercially focused approach to distribution.

Unlike traditional distributors that offer extensive product catalogues, The PetFellas focuses on a select portfolio of brands. By keeping its range focused, the company is able to provide greater support, stronger storytelling and more effective brand-building activity, helping retailers create differentiated ranges that stand out from the competition.

“We believe independent pet shops deserve products they can genuinely stand behind and supplier relationships that make business easier,” said Gerard O’Mahony, Commercial Director. “Our goal is to help retailers discover exciting brands, create customer demand and ultimately grow stronger, more successful businesses.”

The PetFellas is backed by The FoodFellas group, combining the advantages of a modern, specialist pet business with the infrastructure, systems and reliability of an established importer and distributor. This allows the business to offer retailers a friction-free experience, supported by dependable service and supply chain expertise.

Visitors to PATS will be able to meet the team, learn more about the brands within the growing portfolio and discuss how The PetFellas is helping drive differentiation and growth within the independent pet retail sector.

With ambitious plans for expansion and a commitment to supporting both brands and retailers, The PetFellas is positioning itself as a new kind of partner for the UK pet industry.

The PetFellas: Passionate about pets. Professional about business.

PATS stand F16

Previous ArticleSponsored post: Whimzees and Wellness Core – let’s talk pet specialty
Next Article Sponsored post: There’s even more to discover from JR Pet Products
David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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