Pawfect Foods will unveil its next generation of pet nutrition innovation at PATS 2026, bringing new developments across Himalayan Cheese Chews, plant-led wellness and functional nutrition.
Pawfect Foods has built its global reputation by looking beyond what pet nutrition has traditionally offered and developing products designed to make everyday nutrition more purposeful. Today, Pawfect Foods is the world’s largest producer of Himalayan Cheese Chews and the first manufacturer in the category to secure BRC approval.
Its innovation journey has also seen the company pioneer freeze-dried pet nutrition in the UK almost half a decade ago, when the format was still unfamiliar to much of the market. The company has since expanded its portfolio to more than 100 products across food, treats, chews, supplements and functional hydration, while maintaining its commitment to products made without synthetic flavours, colours, fillers or preservatives.
At PATS 2026, Pawfect Foods will take that innovation story into its next chapter with the unveiling of an entirely new generation of Himalayan Cheese Chews.
Developed around broader functional benefits and a more holistic understanding of pet health, the new range moves beyond conventional expectations of cheese chews centred primarily on hardness, flavour and mechanical chewing. Its formulations and product architecture have been developed to create a more purposeful proposition for pets and the people who care for them.
PATS will also mark the introduction of Paws for Greens, Pawfect Foods’ new vegan range.
The portfolio brings together freeze-dried raw food boosters, superfood-infused herbal tea blends, functional treats, nutritional toppers and biscuits, developed around common health needs and the growing demand for clean, plant-led additions to a pet’s diet.
From Himalayan Cheese Chews and freeze-dried nutrition to functional hydration and plant-based wellness, Pawfect Foods continues to explore where pet nutrition can go next.
Visitors to PATS 2026 will be among the first to discover the next phase of Pawfect Foods’ journey at stand F2.
