Premium freeze-dried pet nutrition brand Hipaws is delighted to announce the launch of two new additions to its growing range of single-ingredient treats: Freeze-Dried Prawns and Freeze-Dried Duck Breast.
Retailers, distributors and industry professionals attending PATS are invited to visit stand C20 to meet the Hipaws team, sample the new range and discuss partnership opportunities. Visitors will have the opportunity to discover the full Hipaws range, learn more about freeze-dried nutrition and be among the first to see the new products in person.
Every product within the Hipaws ranges is designed to make healthy feeding simple, preserving the nutritional goodness of raw ingredients through state-of-the-art freeze-drying technology. From treats to complete meals, Hipaws is committed to helping pets thrive with honest, uncomplicated nutrition.
Developed with this same commitment, both of the brand’s latest products contain just one carefully selected ingredient with no additives, preservatives or fillers. Using a gentle freeze-drying process, the treats retain their natural nutrients, flavour and texture, providing pets with a wholesome, high-protein snack that owners can feel confident feeding every day.
The new Freeze-Dried Prawns offer a naturally rich source of protein and omega fatty acids to help support healthy skin and a glossy coat, while Freeze-Dried Duck Breast provides a lean, highly palatable protein option that’s ideal for rewarding pets or adding variety to their diet.
“As pet owners continue to seek cleaner labels and natural nutrition, we’re committed to offering products that are as close to nature as possible while still being simple to store and feed,” said Alice, founder of Hipaws.
“Our latest launches reflect our philosophy that healthy feeding doesn’t need to be complicated. By using just one premium ingredient and preserving it through freeze-drying, we can deliver treats that are nutritious, convenient and loved by cats and dogs.”
As demand for minimally processed pet food continues to grow, Hipaws remains at the forefront, creating products that support everyday wellbeing through high-quality, natural ingredients. The introduction of Freeze-Dried Prawns and Freeze-Dried Duck Breast further strengthens the brand’s range, giving retailers and pet owners even more choice without compromising on quality.
For more information about the new product launch or to arrange a meeting during PATS 2026, please contact the Hipaws team at [email protected] or visit our website hipaws.co.uk.
