Pooch & Mutt has expanded its range with the launch of its first freeze-dried products.
The new range features two freeze-dried treats and two freeze-dried toppers, in meaty and fish flavours.
The treats are available in Lamb and Turkey & Salmon flavours and are supplied in 40g packs. Both skus are chicken-free and contain 96% meat or fish.
The freeze-dried toppers are made from 96% lean proteins with added probiotics and gut-supporting ingredients, and are designed to be sprinkled over food or used as a high-value reward. Available in Chicken and Turkey flavours, the toppers are supplied in 60g packs.
Pooch & Mutt chief executive Paul Dennison said: “Freeze-dried is an exciting new format for our raw range because it brings together several things we know owners are looking for: high-quality protein, convenience, strong palatability and simple ways to add more functional value into their dog’s day.
“These new Treats and Toppers give owners more choice, whether they are rewarding good behaviour, supporting training, encouraging fussier dogs at mealtimes, or adding an extra boost to their dog’s bowl. As we continue to build our ‘For all breeds & needs’ proposition, Freeze-Dried gives us another way to help owners feed their dogs in a way that suits them.”
All products are grain-free and suitable for dogs from 12 weeks old.
