10 Questions With Chris Brough from Rosewood Pet Products

10 questions with…

Chris Brough, managing director, Rosewood Pet Products

Brough joined Rosewood Pet Products in early 2025, bringing with him more than 25 years of experience in senior commercial roles in the FMCG sector at Mars, Heinz, Hovis and, most recently, grocery sales director at Butcher’s Pet Care. He is now responsible for driving Rosewood’s expansion plans, including accelerating the company’s licensing strategy.

1
FIRSTLY, TELL US A LITTLE ABOUT THE COMPANY’S HISTORY AND HERITAGE?

Rosewood was founded in 1960, when three animal-loving friends realised that pet shops need a hand getting good quality accessories for pets. Rosewood takes its name from one of our founders, Rose Wood, who along with her husband Eric and his business partner Harry, set about supplying great quality pet products to the pet trade.

For more than six decades, our ethos has remained the same: to design and distribute innovative, high-quality products that enrich the lives of pets and their owners.

2
WHICH CATEGORIES OF PET CARE DOES ROSEWOOD OPERATE IN?

We operate across a broad range of categories, including dog, cat, small animal, wild bird, and aquatics. Expanding from our founding heritage in pet accessories, our portfolio now spans treats, toys, bedding, accessories, and lifestyle products — all designed with the aim of helping pets live healthier, happier lives.

3
WHAT ARE THE COMPANY’S KEY BRANDS?

Rosewood is the lead brand with ranges spanning across dog, cat, and the No.1 brand in small animal treats Rosewood Naturals. Alongside the Rosewood brand ranges, we distribute and develop products under some highly recognisable names. Key brands include Nylabone, Yeowww, Joules, Morris & Co, and our licensing partnership with Battersea Dogs & Cats Home.

4
YOU HAVE CREATED SUCCESSFUL COLLABORATIONS WITH OTHER BRANDS, TELL US ABOUT THOSE?

Yes, collaborations have been a real growth driver for us. Working with lifestyle brands such as Joules and Morris & Co, we’ve developed stylish and practical ranges of dog beds, apparel, and toys that resonate strongly with consumers. These partnerships allow us to combine Rosewood’s design expertise with the heritage and identity of trusted British brands.

5
ONE OF YOUR PARTNERSHIPS IS WITH BATTERSEA, THE FAMOUS RESCUE CENTRE. HOW DOES THIS BENEFIT THE CHARITY?

Our Battersea range includes toys and, most recently, treats for both cats and dogs — all carefully selected with input from the Battersea team. Importantly, 10% of every sale goes directly back to Battersea, supporting the incredible work they do in caring for and rehoming rescue animals. It’s a partnership we’re very proud of.

6
ARE THERE ANY MORE RECENT ADDITIONS TO YOUR PORTFOLIO?

Yes, one of our most exciting developments is becoming the UK distributor of Nylabone, the world’s leading dog chew brand, hugely respected worldwide. With Nylabone’s brand awareness, coupled with Rosewood’s customer reach, this is a brand that we see growing from strength to strength.

7
WHAT LEVEL OF SUPPORT CAN YOU OFFER RETAILERS IN THE PET CARE SECTOR?

We pride ourselves on building strong, long-term relationships with our retail partners. This includes access to an extensive and constantly refreshed product range, competitive margins, and promotional support. We provide both shelf-edge point of sale as well as secondary display solutions such as FSDUs to help retailers maximise sales opportunities.

8
ARE YOU EXHIBITING AT PATS LATER THIS MONTH?

Yes, we are delighted to be exhibiting at PATS at the NEC. For us, it’s an important platform to showcase our breadth of products, meet with existing partners, and build new relationships.

9
WHAT ARE YOU HOPING TO ACHIEVE AT THE SHOW?

Our key objective is to make the trade aware of some of the latest new ranges we have in the Rosewood portfolio as well as showcase some of the latest innovations from our branded partners with ranges from Joules and Morris and Co, our new treats range in collaboration with Battersea and of course our latest addition to our range — Nylabone.

We are eager to highlight our ongoing commitment and support to all retailers, demonstrating how we can help them grow their sales, and inspire independent retailers to become a direct customer of Rosewood via our online trade portal at rosewoodpet.com.

10
WHAT CAN VISITORS TO YOUR STAND EXPECT TO SEE, AND ENGAGE WITH, AT THE SHOW?

Visitors will see our latest collaborations, including Nylabone, Joules, Morris & Co, and Battersea ranges, alongside exciting new Rosewood developments. These include our Dopamine Décor bedding range, reflecting home interior trends, new Rosewood dog and cat treats, and additions for small animal and wild bird. It’s a broad, exciting line-up designed to give retailers fresh opportunities and confidence in their ranges. We’ll also have special show offers on the stand (D49)!

“With Nylabone’s brand awareness, coupled with Rosewood’s customer reach, this is a brand that we see growing from strength to strength”