Fresh dog food brand Years has been listed by Pets at Home.
The company’s product portfolio is now available at 460 Pets at Home stores and online via the group’s website. Years products are steam-cooked and shelf stable at ambient temperatures, and the full range includes signature meals, bone broths, toppers, treats and chef-made specials.
Last year, the brand marked its first entry into retail with listings at the Just for Pets and Pets & Friends chains.
Founder Darren Beale said: “We’re incredibly proud to be available in Pets at Home stores nationwide. Years was built on the belief that dogs deserve real food made with wholesome ingredients and proper care, without making life more complicated for the people feeding them. This launch gives Pets at Home customers a truly accessible fresh food option that is simple to buy, store and feed.”
Jen Stevenson, senior buyer at Pets at Home, added: “Through our partnership with Years, we’re responding to a clear change in how people approach feeding their pets, with more owners seeking food that reflects the same quality and variety they choose for themselves. This latest launch offers customers an exciting and convenient way to discover more natural, recognisable nutrition, and our knowledgeable store colleagues are on hand to offer guidance on the best option for their individual pet’s needs.”
