Pedigree Wholesale is to rebalance capacity across its distribution network following an operational review.
Activity at the wholesaler’s northern depot in Leeds will be transitioned into the company’s wider national network, and it will no longer operate as a standalone site. The company says the decision to consolidate and streamline its distribution network will enable it to make better use of existing capacity and improve efficiency.
Managing director Julian Grindey said the decision reflects a deliberate and considered approach to building a stronger and more resilient business.
He said: “This is part of a broader programme of work focused on getting the fundamentals right and investing for the future. We’ve been very clear internally on our ‘Back to Brilliant Basics’ approach – focusing on availability, competitive pricing, dependable delivery, and making it easier for customers to do business with us.”
During the past 12–18 months, Pedigree has invested “significantly” in these core areas, including the implementation of enhanced demand planning capability (DPIM), the introduction of a new mobile app and improvements to its webstore, as well as the rollout of a new warehouse management system.
“Our network today has the capability to support our customers effectively,” continued Grindey. “By simplifying how we operate, we can utilise that capability more efficiently and continue to build consistency into the service we provide.”
He added that the proposal is not a reflection of the performance of the Northern depot or its team. “They have done a strong job over many years. This decision is about how the site fits within the wider network and how we best position the business for the future.”
Deliveries for customers will continue as normal, with no change to ordering processes.
