Subscription dog food brand Tails.com has overhauled its wet food portfolio, including a complete reformulation of its Classic range of recipes.
The savoury meals range includes options such as Cottage Pie with Beef and Carrots, Fisherman’s Pie with Salmon, Potato and Peas, and Garden Terrine with Chicken and Green Beans, and is designed to accommodate a wide variety of canine preferences. Products roll out to subscribers from April 20, 2026, priced from 80p–95p per 150g tray, with further new product development planned this year.
Tracey Britton, head of range Innovation at Tails.com, said: “These updates reflect our commitment to putting dogs and their owners at the heart of innovation. With more customers telling us they want to feed a mix of wet and dry food, we’ve invested significantly in our wet food portfolio. We’ve redeveloped our classic recipes to focus on the rich flavours dogs love.
“This is the first wave of new products we’re launching this year, with more to come!”
