Eastern European manufacturer Kormotech unveiled an improved version of its super-premium brand Optimeal Holistic at the recent Zoomark trade show in Bologna, Italy.
The recipes feature up to 70% fresh meat or fish, are hypoallergenic, and include functional ingredients to support long-term health including live probiotics, natural sources of antioxidants, vitamins and chelated minerals, as well as ingredients for joint health and cognitive support. Most formulas are gluten-free and the product range of both dry and wet food for cats and dogs includes some new single-protein recipes.
The Optimeal brand was launched by Kormotech Group in 2013 and is now available in over 30 countries. The official brand relaunch is scheduled for this autumn, with products set to be available to customers in September.
Senior Brand Executive Roman Shpak said: “Responsible pet parents recognize an animal’s right to care, attention, and support for both physical and emotional well-being — and they strive to uphold it.
“People are rethinking the role of their pets, recognizing the positive impact they have on their lives. They want to ensure their cats and dogs live long, active lives so they can enjoy many happy years together. Our renewed Optimeal Holistic is created precisely for these people.
“High-quality nutrition is one of the most tangible expressions of daily care and a key factor in ensuring long-term health.”
