A creative agency in Leeds is launching a mineral water infused with collagen suitable for use by both dogs and their owners.
Glossy mineral dog water is a revolutionary new product designed to enhance the health and wellbeing of dogs and owners everywhere. The natural mineral water, infused with plant-based collagen, is the brainchild of the team at agency Golley Slater to capitalise on consumers increasingly interest in wellness and luxurious hair and canine coats. The team believe there is a huge opportunity for a wellness product with multiuse between dog and owner.
Head of agency Emma Thompson said: “Wellness through performing foods, and the growing trend of seeing food as medicine, isn’t now just reserved for humans, there’s a growing appetite to have performance in our fury friends’ food also. This product is years in the making and took huge amounts of research into what pet owners want and how we can give them that, not to mention the gruelling process of mastering our mineral water formula.
“Right now, retailers are putting huge amounts of emphasis on what we’re putting into our bodies – whether it be protein, magnesium or in fact collagen – and how this will help us either perform better, feel better or look better. And what we know is that pet owners are no exception. If anything, they’re even more serious about the benefits of what we feed ourselves and our furry friends. We hope everyone and their dogs love this product – we’re super excited for people to see results!”
To celebrate the launch on April 1, the company is giving away a free trial of Glossy’s ‘Bark-Box’ subscription, which includes a month’s supply of the mineral water and other wellness treats for dogs and owners.
Find out more and get your free Glossy Bark-Box here.
