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    PBW News – April 2026

    By David ReesApril 10, 2026
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Natures Menu launches new freeze-dried raw treats and meals

David ReesBy David ReesJanuary 28, 20252 Mins Read
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Natures Menu has launched a new range of raw freeze-dried treats and rewards and at the same time expanded its existing range of complete and balanced raw freeze-dried dinners.

The new treats and rewards selection features Raw Freeze Dried Meat Bites (15g) and Raw Freeze Dried Meat Chunks (40g).

The new 100% meat and offal Bites are a smaller snack that comes in four flavours –Beef, Chicken, Turkey and Lamb – while the larger 100% Chunks are suitable for bigger dogs and come in two flavours – Chicken and Turkey.

In addition, the existing Raw Freeze Dried range of Complete & Balanced Dinners has been expanded to include a 625g pack in addition to the 120g and 250g pack sizes. Available in four flavours – Beef, Chicken, Turkey and Lamb – the dinners are a complete and balanced 80:20 meal option with 80% meat and offal with 20% fruits, vegetables, vitamins and minerals.

Also new are Raw Freeze Dried Toppers to pour over a dog’s regular food. Available in Chicken, Turkey and Lamb varieties, the Toppers are made from 80% meat and offal with 20% fruits, vegetables, vitamins and minerals. They are supplied in 40g packs, with the Chicken recipe also available in a 15g pack.

Melanie Sainsbury, veterinary expert at Natures Menu, said: “The new range is designed with maximum convenience in mind, without sacrificing on taste, quality or digestive wellbeing. Not only do pet owners now have access to complete and balanced meal options, but also treats and rewards for a healthier indulgence, anywhere and anytime.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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