Jollyes has presented charity National Foundation for Retired Service Animals (NFRSA) with a donation of £5,000 after beginning fundraising for the charity in October.
The NFRSA helps support the care, well-being, and welfare of retired service animals from across the emergency service family – the police, fire, border force, National Crime Agency, NHS and prison services.
Collection boxes for the charity are being introduced across all Jollyes stores, with customer donations of up to £20,000 matched by the retailer. Images of retired service animals supported by NFRSA are being added to community boards in every Jollyes outlet, with local service animals helping to open the chain’s new branches.
The NFRSA aims to use funds raised from its partnership with Jollyes to establish regional hubs across the UK to support fundraising efforts for retired service animals. The first donation has also enabled the NFRSA to create and sell a 2025 calendar featuring some of the animals the charity supports, which has raised £10,000.
NFRSA founder The Countess Bathurst said: “We are incredibly grateful to wonderful Jollyes for welcoming the NFRSA into their family. The ethos of Jollyes is the care and well-being of pets across the UK, and as a charity we share that same passion.
“The year ahead means we can work together to ensure our heroic retired service animals are guaranteed the happy, safe, and above all healthy retirement they deserve.”
Jollyes chief executive Joe Wykes added: “It’s been a great start to our partnership with the Foundation.
“Our colleagues and customers understand the importance of the work they do for the animals who spend their working lives protecting us.”
