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    PBW News – March 2026

    By David ReesMarch 10, 2026
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Retailers

Jollyes to open two more stores this month

David ReesBy David ReesJuly 18, 20232 Mins Read
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Retailer Jollyes is to open two new stores – in Swindon and Belfast – on Friday July 28.

The Swindon store, at Mannington Retail Park, Telford Way, will be officially opened by local star Melinda Messenger and her dog Peggy, who will bite through a string of sausages to officially open the outlet – Jollyes’ 91st location in the UK.

The store will feature both a new-look Community Pet Clinic and a ‘Jolly Groomer’ salon. Vet-supervised dog and cat vaccinations in the clinic will start at £14 and £13 for rabbits, with primary course jabs for dogs and cats at £33. Microchipping will be offered with prices starting at £13.

The branch will also include a raw food frozen ‘shop-in-shop’ and will be the first store in the chain to have its own ‘bedroom’ where dogs and cats can try out pet beds before purchase.

The first 100 customers on Friday will receive a free goody-bag and every customer will have the chance to win prizes on Jollyes’ ‘Wheel of Fur-tune’. The new store’s team of 12 will be led by Tanya Paterson.

Regional manager Sam Wells said: “We’re starting work today to get the store ready to welcome Peggy, Melinda and the pet parents of Swindon.

“We’re looking forward to bringing the kind of value and service that’s already available at all our other Jollyes stores to the heart of Swindon.”

Jollyes will also open its 92nd store, at Boucher Road, Belfast, on the same day.

Melinda Messenger and Peggy

 

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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