Natural supplement brand Pets Purest has embarked on a full brand refresh, including the introduction of a new logo, website and packaging designs across its product range.
Founded in 2017, Pets Purest set out to be the UK’s first 100% natural pet supplement brand, providing healthy, natural alternatives to mass-produced pet products. Since then, the company has enjoyed sustained year-on-year growth with over one million units sold.
Pets Purest Co-founder Oliver Bristowe said: “We’re really excited to see our new branding roll-out over the coming weeks and hope that our customers will love it as much as we do. The brand refresh supports a new vision for the company and we’re confident that it will help us take the brand to the next level as we continue with our ambitious growth plans.
“It’s definitely a different look for the brand, however we believe it’s pretty unique within the market and reflects our values. We don’t try to hide anything from our customers and show clearly what ingredients we include across all of our products, making it simple for pet owners to understand exactly what the product is and does. We pride ourselves on being real people making real products for real pet owners and their pets.”
