A new direct-to-consumer cat care brand offering cat food and clumping litter has been officially launched by a former Mars Petcare executive.
The new company, named Tippaws, has been created by Rachel Andre, former director of Mars Petcare’s Natusan division. Tippaws dry cat food range is naturally hypoallergenic and is made in the UK from 70% real meat and fish, with added prebiotics to support a cat’s gut health. The launch range includes four dry food recipes to cater for kittens, adult and neutered cats, as well as a Tippaws Taster Pack comprising of sample bags of the three adult meals.
In addition, the new company will be marketing Tippaws Long-lasting Clumping Litter, a compostable and biodegradable formulation made from plant fibre by-products. A Tippaws litter scoop made from recycled ocean plastic is also available either as a standalone purchase or as part of a Tippaws Purrfect Essential Kit.
For every order of 5kg of dry food or two bags of Litter or more, Tippaws will donate 50p to a charity partner, Stray Cat Rescue.
Founder Rachel Andre said: “I set up Tippaws with the aim of making the nation’s cats purr, whether that’s from healthy and nutritious food that tastes so good a cat will stand on their tippy paws to get it or offering their owner insights on how to help their cat can live their best life from kitten to seniors.
“Working closely with experts in feline nutrition and behaviourists, Tippaws has launched a range in line with research on what Tippaws believe cats and their owners really want. Being a small, independently owned company, I also felt it was important that cats and kittens, who don’t yet have a loving home to call their own, get to purr too, which is why a focus on partnering with cat rescue charities has been incorporated into our business model from the get-go.”
Tippaws Dry Cat Food is priced from £5 for a 300g sample pack, with Tippaws’ Long-lasting Clumping Litter priced £13.99 for a 6L bag. The Purrfect Essentials Kit includes a 1.5kg bag of any recipe food, a bag of litter and the litter scooper for £29.99. Tippaws products are available exclusively at tippaws.com as a one-off purchase or on a subscription basis.
