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Purina sponsors The Alternative Cat Awards

Michele SwalesBy Michele SwalesAugust 14, 20202 Mins Read
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If the internet has taught us anything, it’s how much we love animal videos – and the Alternative Cat Awards 2020 is the perfect chance for moggies to take centre stage!

To celebrate just how pawsome our feline friends have been, Cats Protection has launched the online Alternative Cat Awards.

All entrants have to do is upload a video of their cats to Instagram or Twitter using #AlternativeCatAwards into one of the following categories, which will then be judged by our celebrity panel:
* #PurinaPurrfectTeamwork – Celebrating the bond between cats and their owners working or studying during the lockdown period, to be judged by beauty expert and TV presenter Gina Akers
* #MischievousMoggy – Cats with interesting and playful behaviours that may have performed challenges or been a source of entertainment during lockdown, judged by ex-England goalkeeper David Seaman and his wife, Dancing on Ice Star Frankie Seaman
* #SeniorKitizen – Mature cats aged 11 years and above, judged by TV presenter Anthea Turner
* #PurrfectlyImperfect – Celebrating cats living happy, healthy lives with a disability, health issue or superficial aesthetic deformity, judged by comedian and writer Jake Lambert
* #BestNewcomer – Cats adopted from an animal rescue organisation in 2020, judged by dance choreographer and ex-‘Strictly’ judge Arlene Phillips.
Category winners will be announced on Cats Protection’s social media channels throughout the day on Thursday, September 17.

At the end of the day, the public will be asked to vote in a People’s Choice for their favourite category winner, to be announced on September 23 by cat-loving comedian Bob Mortimer.

The awards are sponsored by Cats Protection’s long-term corporate partner, Purina, and the five category winners will receive a bumper pack of Cats Protection goodies worth £100, with the People’s Choice also winning a pair of tickets to next year’s National Cat Awards at The Savoy in London.

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Michele Swales

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