Tom Fishburne, a consumer goods marketing expert who creates cartoons under the name Marketoonist, has been confirmed as the keynote speaker for Petfood Forum 2021, scheduled for September 22-24 in Kansas City, Missouri.
Using his illustrations, Fishburne will explain how pet food ‘Davids’ can compete against ‘Goliaths using innovation – or to remain innovative Davids even within a larger, Goliath-like pet food company.
“Fishburne will share tips for transforming ideas into new products and methods for building a culture that champions creativity, which is particularly important in the highly competitive pet food industry,” said Debbie Phillips-Donaldson, editor-in-chief of Petfood Industry.
In addition to the keynote presentation, Petfood Forum includes networking opportunities with top decision-makers and dozens of educational sessions, led by globally-recognised experts focused on the latest pet food trends and innovations. The 2021 show also features an exhibit hall floor where attendees can engage with supplier companies.
