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	<title>Cats News | Pet Business World</title>
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	<title>Cats News | Pet Business World</title>
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		<title>New identity and products introduced for Purr &#038; Meow cat brand</title>
		<link>https://www.petbusinessworld.co.uk/new-products/cats/new-identity-and-products-introduced-for-purr-meow-cat-brand.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Mon, 20 Jul 2026 10:47:03 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=92205</guid>

					<description><![CDATA[<p>Purr &#38; Meow, the sister cat brand of dog range Pooch &#38; Mutt, has unveiled a refreshed identity as well as upgraded recipes and a new range architecture. The refreshed Purr &#38; Meow range launches with two key ranges – Primal and Superfoods. The high-meat content Primal range has been relaunched with improved recipes and [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/cats/new-identity-and-products-introduced-for-purr-meow-cat-brand.html">New identity and products introduced for Purr &#038; Meow cat brand</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>New Bound brand offers independent retailers a supplement alternative</title>
		<link>https://www.petbusinessworld.co.uk/new-products/dogs/new-bound-brand-offers-independent-retailers-a-supplement-alternative.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 15:32:53 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<category><![CDATA[Dogs]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=92137</guid>

					<description><![CDATA[<p>Prefera Pet Food UK has launched a new pet nutrition brand under the name of Bound. The first product under the new banner is a range of liquid supplements for dogs and cats delivered in a pump format. The portfolio covers key dog and cat needs including daily probiotic, joint mobility, skin and coat, digestion, [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/dogs/new-bound-brand-offers-independent-retailers-a-supplement-alternative.html">New Bound brand offers independent retailers a supplement alternative</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>LitPet harnesses new compound for joint care powder</title>
		<link>https://www.petbusinessworld.co.uk/new-products/dogs/litpet-harnesses-new-compound-for-joint-care-powder.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Tue, 07 Jul 2026 15:30:15 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<category><![CDATA[Dogs]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=92130</guid>

					<description><![CDATA[<p>Pet supplement brand LitPet has launched a high-potency joint care powder. LitPet claims it is the first brand in the pet industry to use a collagen peptide called Xelflex, which is derived directly from milk protein. Its mechanism has been clinically validated to reduce key inflammatory markers, mitigate painful joint oedema and support long-term mobility [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/dogs/litpet-harnesses-new-compound-for-joint-care-powder.html">LitPet harnesses new compound for joint care powder</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>New bone broth toppers from Encore</title>
		<link>https://www.petbusinessworld.co.uk/new-products/cats/new-bone-broth-toppers-from-encore.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Tue, 23 Jun 2026 13:32:01 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=92069</guid>

					<description><![CDATA[<p>MPM cat food brand Encore has launched a new range of bone broth toppers. The functional toppers are designed to offer cat owners a simple and convenient way to add moisture to meals and are available in two protein-rich recipes – Chicken Bone Broth with Chicken Breast and Fish Bone Broth with Tuna Fillet. The [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/cats/new-bone-broth-toppers-from-encore.html">New bone broth toppers from Encore</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>Beaphar launches new pesticide-free parasite control solutions</title>
		<link>https://www.petbusinessworld.co.uk/new-products/dogs/beaphar-launches-new-pesticide-free-parasite-control-solutions.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Tue, 16 Jun 2026 08:25:04 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<category><![CDATA[Dogs]]></category>
		<category><![CDATA[Small Animals]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=92046</guid>

					<description><![CDATA[<p>Beaphar has expanded its Dimethicare range with the launch of two new pesticide-free parasite control solutions. Beaphar Dimethicare Spray for Pets, Home &#38; Car, and Beaphar Dimethicare Line-On for Rabbits, Ferrets and Guinea Pigs contain dimethicone to physically immobilise fleas, ticks, mites and lice. The products are designed to offer an affordable alternative to traditional [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/dogs/beaphar-launches-new-pesticide-free-parasite-control-solutions.html">Beaphar launches new pesticide-free parasite control solutions</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>Sponsored post: Wellness CORE launches new benefit led cat treats range</title>
		<link>https://www.petbusinessworld.co.uk/new-products/cats/sponsored-post-wellness-core-launches-new-benefit-led-cat-treats-range.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Fri, 12 Jun 2026 09:09:48 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=92037</guid>

					<description><![CDATA[<p>Wellness CORE has officially entered the cat treats category with the launch of its new range of benefit‑led cat treats, designed to support everyday cat health while delivering on taste. The range features five targeted recipes, each developed to address specific health needs. The Digestion recipe includes prebiotics to support gut health, while Immunity blends [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/cats/sponsored-post-wellness-core-launches-new-benefit-led-cat-treats-range.html">Sponsored post: Wellness CORE launches new benefit led cat treats range</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>Outdoor style for cats from Trixie</title>
		<link>https://www.petbusinessworld.co.uk/new-products/cats/outdoor-style-for-cats-from-trixie.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 09:31:59 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=91981</guid>

					<description><![CDATA[<p>Trixie has launched a new range of products for cats who enjoy spending time outdoors. The Amalia outdoor scratching post features a bed and den made from water-repellent polyrattan, with the posts wrapped in jute, and an outdoor cushion. Tabs on the base plate help stabilise the scratching post in changeable weather conditions. A selection [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/cats/outdoor-style-for-cats-from-trixie.html">Outdoor style for cats from Trixie</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>Relaunch for Purina Gourmet Perle range</title>
		<link>https://www.petbusinessworld.co.uk/new-products/cats/relaunch-for-purina-gourmet-perle-range.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 15:12:33 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=91961</guid>

					<description><![CDATA[<p>Nestlé Purina Petcare Europe has relaunched its Gourmet Perle cat feeding range. The relaunch includes a new product, Gourmet Perle Ocean Flakes, which features delicate pieces of fish inspired by human cuisine in a light gravy available in four styles – with Saithe, with Plaice, with Cod, and with Salmon. Selected Gourmet Perle recipes, including the new Ocean Flakes, [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/cats/relaunch-for-purina-gourmet-perle-range.html">Relaunch for Purina Gourmet Perle range</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Sponsored post: Coming soon from Wellness CORE – benefit-led cat treats</title>
		<link>https://www.petbusinessworld.co.uk/new-products/cats/sponsored-post-coming-soon-from-wellness-core-benefit-led-cat-treats.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Fri, 29 May 2026 10:17:58 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=91926</guid>

					<description><![CDATA[<p>Wellness CORE is preparing to expand its premium cat offering with the launch of a brand‑new treats range, marking the brand’s first step into the growing cat treats category. Designed to meet evolving shopper demand, the new Wellness CORE Cat Treats will combine high‑quality ingredients with clear functional benefits, offering a more purposeful approach to [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/cats/sponsored-post-coming-soon-from-wellness-core-benefit-led-cat-treats.html">Sponsored post: Coming soon from Wellness CORE – benefit-led cat treats</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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		<title>Beaphar refreshes non-brushing dental range</title>
		<link>https://www.petbusinessworld.co.uk/new-products/cats/beaphar-refreshes-non-brushing-dental-range.html</link>
		
		<dc:creator><![CDATA[David Rees]]></dc:creator>
		<pubDate>Tue, 26 May 2026 11:36:02 +0000</pubDate>
				<category><![CDATA[Cats]]></category>
		<category><![CDATA[Dogs]]></category>
		<guid isPermaLink="false">https://www.petbusinessworld.co.uk/?p=91907</guid>

					<description><![CDATA[<p>Beaphar has relaunched its non-brushing dental range for cats and dogs with new formulas and updated packaging. The relaunched range covers a variety of formats for both cats and dogs, designed to be used alongside brushing or as part of a regular dental routine where brushing is not possible. Products include Beaphar Plaque Away Dental [...]</p>
<p>The post <a href="https://www.petbusinessworld.co.uk/new-products/cats/beaphar-refreshes-non-brushing-dental-range.html">Beaphar refreshes non-brushing dental range</a> appeared first on <a href="https://www.petbusinessworld.co.uk">Pet Business World</a>.</p>
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