Pet Business World

Scrumpf launches new air-dried range.

David Rees — Fri, 30 Oct 2026 11:35:55 +0000

Natural pet food brand Scrumpf has launched a new range of air-dried single-protein dog food. The new range includes two complete meals – Air-Dried Goat and Air-Dried Venison. The goat line is rich in essential amino acids, and is suitable for dogs with sensitivities, while the venison product is described as supporting energy levels and [...]

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The PetFellas brings US brand Cleverpup to the UK

David Rees — Thu, 29 Oct 2026 18:10:38 +0000

Distributor PetFellas has announced an exclusive UK partnership with US dog accessories brand Cleverpup. Cleverpup was founded by Ellen and Michael Diamant, the entrepreneurs behind baby brand Skip Hop. Channeling their design expertise and New York roots, and inspired by their dog, a Bernedoodle called Milo, they aimed to bring the same thinking to pet [...]

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Pets at Home launches Clare Balding-backed grooming range

David Rees — Thu, 29 Oct 2026 18:08:48 +0000

A new grooming range founded by broadcaster Clare Balding has been launched exclusively through Pets at Home. The brand, named Unconditional Love, has been created to make caring for dogs “simpler, gentler and more enjoyable” with products and aromas designed around the needs of dogs’ skin, coats and sense of smell. The range includes Mint [...]

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New dog food launched made from fermented mycoprotein

David Rees — Thu, 29 Oct 2026 18:07:16 +0000

Dutch premium pet-food supplier HenArt has launched a new dry dog food brand built around a blend of fermented proteins. Designed for adult and senior dogs, Levendo is gently baked rather than extruded and includes mycoprotein containing essential amino acids and naturally occurring beta-glucans. The mycoprotein, sourced from Finnish biotech company Enifer under its Pekilo [...]

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New functional snacks from Trixie

David Rees — Wed, 28 Oct 2026 00:40:44 +0000

Trixie has launched a new range of functional treats for both dogs and cats. The range for dogs includes Mobility Supporter, containing glucosamine, chondroitin and MSM as natural building blocks for cartilage formation and joint metabolism; Skin & Coat Supporter with selected nutrients and trace elements including omega-3 fatty acids and Vitamin D; Relax Supporter [...]

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Clydach Farm launches cognitive support product

David Rees — Wed, 28 Oct 2026 00:39:06 +0000

Clydach Farm has launched Mindful Years, a daily supplement powder designed to give cognitive support for senior dogs. Mindful Years combines Magtein magnesium L-threonate, used under licence from US ingredient company ThreoTech, with Synaptelyn® a proprietary blend from Clinigol Veterinary Science, alongside phosphatidylserine, algae-derived DHA, Lcarnitine and alpha-lipoic acid. Magtein is a patented form of [...]

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I-Tail acquires US manufacturer Phelps Pet Products

David Rees — Wed, 28 Oct 2026 00:34:51 +0000

I-Tail Corporation PCL (ITC), part of Thai Union Group, has completed the acquisition of Phelps Industries, commonly known as Phelps Pet Products. The acquisition of the American manufacturer, for an enterprise value of US$160m, adds expertise in dog nutrition, air-dried foods and jerky-style pet treats to ITC’s existing strength in premium wet cat food. It [...]

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Jollyes to educate pet owners with “trick or treat” campaign

David Rees — Tue, 27 Oct 2026 01:22:49 +0000

Retailer Jollyes has created a Halloween campaign designed to educate owners about the benefits of feeding natural treats. In-store activations at Jollyes stores on October 31 will reward pets who come dressed up in a costume or who are able to perform a trick with a free natural pet treat. The retailer has released research [...]

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Naturediet expands Feel Good range with Halloween line

David Rees — Tue, 27 Oct 2026 01:20:36 +0000

Naturediet has launched a limited-edition Halloween-themed recipe under the name of Spooky Stew. Part of the brand’s Feel Good range, the recipe combines 61.4% chicken with pumpkin, potato, peas, and chicory root to provide a highly digestible source of protein. The product is made from 100% natural ingredients and is grain-free. The firm pâté can [...]

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BSB Products introduces new wet cat food from Germany

David Rees — Tue, 27 Oct 2026 01:19:15 +0000

BSB Products has launched the Pussy Deluxe brand of wet cat food in the UK. Made in Germany by Fleischeslust, Pussy Deluxe complete wet cat food features up to 85% meat and offal and comes in two formats: sausages and pouches. The sausage range features 85% meat and offal as a mousse. Products are grain [...]

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