New Products News | Pet Business World

The Innocent Hound transitions from tubs to large pouches

David Rees — Fri, 17 Apr 2026 11:24:20 +0000

The Innocent Hound is transitioning its 600g air-dried treat range from tubs to pouches. The move brings the larger format of the brand in line with its 70g packs, creating a more consistent look across the range. The fully recyclable pouches use at least 70% less plastic than the former tubs, can be merchandised on [...]

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Small animal specialist Kavee creates new brand identity

David Rees — Thu, 16 Apr 2026 10:41:34 +0000

Small pet welfare and habitat specialist Kavee has unveiled a new brand identity and a range of new products with an enhanced focus on modern design. The change is described as a transition from a purely welfare-focused specialist to a welfare-led lifestyle brand within the small pet industry. The new visual system features a “more [...]

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“No nonsense” dog food brand aims to shake up raw sector

David Rees — Wed, 08 Apr 2026 11:10:12 +0000

A new dog food brand is aiming to make gains in the raw food sector with a “no frills” approach to marketing. Meat For Dogs offers products in simple packaging containing only meat, bone and offal. The brand adopts a direct, plain-speaking tone to try to allay suspicions that raw feeding is either expensive or [...]

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Pedigree Wholesale expands SportsPet range

David Rees — Wed, 08 Apr 2026 11:09:17 +0000

SportsPet has launched a new range of toys, available exclusively through Pedigree Wholesale. SportsPet Seamless Team Balls use a similar heat-moulding technology to that used in professional basketballs to create a single, seamless surface with no stitching and therefore greater durability. The ball and rope toys are available in a choice of colours and designs. [...]

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EzyDog UK launches new Essentials range

David Rees — Tue, 31 Mar 2026 11:35:38 +0000

EzyDog UK has created a new Essentials range, designed to give dog owners a choice of simple and affordable everyday dog walking gear. The range includes collars, leads, harnesses, and poop bag holders at an accessible price point. At the centre of the collection is a redesigned version of EzyDog’s Chest Plate Harness, now featuring [...]

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Pooch & Mutt launches collagen chews range

David Rees — Thu, 26 Mar 2026 13:07:25 +0000

Pooch & Mutt has expanded into functional chews with the launch of a new range featuring collagen. The new products are available in three varieties, each formulated with beef collagen, complementary botanicals, and functional ingredients. Calm & Relaxed (110g, two chews per pack) contains 61% beef collagen, chamomile and hemp; Health & Digestion (110g, two [...]

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Burgess Excel launches new treats and forage lines

David Rees — Tue, 24 Mar 2026 11:22:19 +0000

Burgess Excel is expanding its small animal portfolio with the launch of three new products for small animals. Joining the brand’s mini bale range is the Forage and Feast Twin Mini Bale with Marigold (RRP £7.49). Made with 100% Timothy hay and natural ingredients, the hay-based snack is designed to help support digestive health while encouraging natural foraging behaviour. The [...]

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Henry Wag expands drying range

David Rees — Fri, 20 Mar 2026 12:02:00 +0000

The Henry Wag brand has created two new colourways for its dog drying range. Purple and Red colours have been added to the existing Grey collection of Drying Coats, Glove Towels and Drying Towels. The Purple products pair with the brand’s Purple Quilted Jacket and the Purple and Orange Comfort Collar, Standard Collar and Lead, [...]

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Pawsome Paws Boutique creates Paddington collection

David Rees — Wed, 18 Mar 2026 14:01:06 +0000

Pet accessories brand Pawsome Paws Boutique has expanded its licensed portfolio with a Paddington range of accessories. The Paddington Dog Accessories Collection, created in partnership with Studiocanal, features harnesses, collars, leads, blankets and accessories designed for dogs from XS through to XL, as well as a Marmalade Jar Treat Pouch, inspired by Paddington’s famous love of [...]

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Pooch & Mutt launches limited-edition Springtime treat

David Rees — Mon, 16 Mar 2026 13:48:22 +0000

Pooch & Mutt has just launched a limited-edition Spring Picnic Treat for the season. Lamb & Spring Vegetable Postbiotic Meaty Treats combine lamb with spring vegetables and functional ingredients such as collagen and postbiotics. Positioned as a daily reward with added health benefits, the new treat is designed to support healthy skin and a glossy coat, [...]

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