New Products News | Pet Business World

The Innocent Hound launches new Training Treats collection

David Rees — Fri, 15 May 2026 14:18:05 +0000

Air-dried pet food brand The Innocent Hound has launched a new Training Treats collection. Designed to support dogs and their owners through every stage of training, the new range features four recipes made using British venison, British lamb, sustainably sourced salmon, and sustainably line-caught tuna with British crab. The soft, bite-sized treats are suitable for [...]

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Carnilove unveils new recipes and brand identity

David Rees — Mon, 11 May 2026 12:11:18 +0000

Cat and dog feeding brand Carnilove has unveiled a refreshed brand identity, new recipes and a refined product portfolio. All Carnilove recipes now feature fresh meat in two ranges, Carnilove Active and Carnilove True Fresh. The Carnilove Active range features 70-80% total meat, now with 26% fresh meat for superior palatability and digestibility, while Carnilove True [...]

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Doodlebone adds Lilac Quilt option to Dinky Dog Collection

David Rees — Mon, 11 May 2026 12:09:50 +0000

Doodlebone has expanded its Dinky Dog Collection with a Lilac Quilt colourway. The launch is designed as a seasonally-appropriate update to the Mint Quilt range for spring and summer, following continued demand for purple tones across the brand portfolio, The Lilac Quilt colourway is available across a curated selection of Dinky Dog items, including the [...]

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Pooch & Mutt launches new fish-based treats

David Rees — Wed, 06 May 2026 17:06:43 +0000

Pooch & Mutt has launched three new dog treat lines made from upcycled fish skin from the human food industry. Pooch & Mutt Health & Digestion Fish Chews sits within the company’s Wellbeing portfolio and has been developed to support digestive health, dental health and everyday wellbeing. Made from 95% hand-rolled cod skin, the product [...]

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Scrumpf launches new air-dried range

David Rees — Fri, 01 May 2026 07:12:03 +0000

Natural pet food brand Scrumpf has launched a new range of air-dried products, comprising complete meals, treats and a complementary topper. The new range of five products includes two complete meals – Air-Dried Goat and Air-Dried Venison. The goat line is rich in essential amino acids, and is suitable for dogs with sensitivities, while the [...]

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Frontline launches chewable flea and tick treatment

David Rees — Thu, 30 Apr 2026 10:17:19 +0000

Frontline has introduced a chewable flea and tick treatment, designed to offer an easy-to-administer alternative to traditional formats. Frontpro Chewable Tablets, suitable for dogs only, kills fleas within eight hours, according to the supplier, and also kills ticks. The active ingredient is Afoxolaner, and a variety of pack options are available for dogs varying in [...]

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The Paws Lab introduces new tear stain wipes

David Rees — Thu, 30 Apr 2026 10:15:50 +0000

Pet care supplier The Paws Lab has launched a new tear stain wipe formulated with an innovative silver compound. Pet Tear Stain Wipes are designed to provide a gentle and effective solution for removing unsightly tear stains and build-up around the eyes. The new wipes are formulated with SilverTi+ – a combination of nano silver [...]

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McAdams launches new Raw Infused range

David Rees — Wed, 29 Apr 2026 12:10:26 +0000

Premium pet food brand McAdams has launched a new Raw Infused range, combining oven-baked biscuits with freeze-dried raw meat. Designed to meet growing demand for raw-inspired nutrition in a more convenient format, the range blends oven-baked biscuits with pieces of freeze-dried, free-range turkey. The recipes are also enriched with prebiotics and joint care support. The [...]

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Hayday brand signs agreement with Direct4Pet

David Rees — Wed, 29 Apr 2026 12:08:42 +0000

Online retailer Direct4Pet has announced a new partnership with barn hay supplier Hayday. Direct4Pet will stock and distribute the full range of HayDay’s products, which includes Tasty Timothy Hay, Sweet & Munchy Ryegrass Hay, Outstanding Oat Hay and Coarse & Crunchy Alfalfa Hay in 1kg packs, plus Moreish Meadow Hay in 1kg and 2.7kg units. [...]

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Johnson’s expands cat joint health range

David Rees — Mon, 27 Apr 2026 16:14:39 +0000

Johnson’s Veterinary Products has expanded its 4Joints range with a granulated feed product specifically formulated to support feline joint health and mobility. 4Joints Granules for Cats features a wheat and soya free formula with key active ingredients including Glucosamine, Curcumin, Piperine, Hyaluronic Acid, Omega 3, and vitamins C, D and E designed to provide natural [...]

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