New Products News | Pet Business World

News colours for Baskerville Ultra Muzzle

David Rees — Thu, 27 Aug 2026 21:20:18 +0000

Company of Animals has introduced three new colours to the Baskerville Ultra Muzzle range in a move designed to break down the barriers and stigma associated with the traditional black muzzle. The green, blue and pink colourways are available in sizes 3, 4 and 5, the range’s best-selling sizes, and all the new lines contain [...]

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Rosewood to launch “next gen” collagen treats at PATS

David Rees — Tue, 25 Aug 2026 12:32:37 +0000

Rosewood has refreshed its portfolio of collagen dog treats with a new range designed to give owners more confidence in choosing the right product for their dog’s stage of life. Products include sticks made from chicken, meaty hearts with gentler textures for older dogs, and dinosaur-shaped chews for younger dogs, developed for smaller mouths and [...]

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New Acana recipes available to UK stockists

David Rees — Wed, 19 Aug 2026 11:52:50 +0000

Bern Pet Foods has launched three new Acana dog food recipes in the UK and Ireland. The additions are two new Adult Dog varieties – Red Meat and Coldwater Fish – and a Beef with Pumpkin recipe within the Singles range for a limited ingredient diet. Acana Adult Red Meat includes 60% animal ingredients, including raw [...]

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Henry Bell launches small bird feeding haven

David Rees — Sun, 16 Aug 2026 23:07:20 +0000

Henry Bell has created a new in-store merchandising solution for feeds and feeding equipment designed to encourage smaller birds into the garden while deterring squirrels and larger birds such as crows, pigeons and jackdaws. The new display units, which feature smart POS and a choice of feed and non-feeding options, also include the brand’s new [...]

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Marine-themed toys expand Animal Instincts range

David Rees — Sun, 16 Aug 2026 23:05:57 +0000

The Animal Instincts toy range has been expanded with new collection of marine-themed items, exclusively available through Pedigree Wholesale. The Animal Instincts Sustainables: Sea Life collection features a selection of designs inspired by ocean creatures, with all toys in the range made from recycled bottles. To celebrate the launch, every independent pet retailer purchasing from [...]

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Pooch & Mutt expands Wellbeing range with new Hemp Oil

David Rees — Thu, 13 Aug 2026 10:42:51 +0000

Pooch & Mutt has launched a new Calm & Relaxed Hemp Oil. Introduced as part of the company’s Wellbeing range, the new line is made with 100% Hemp Oil and is naturally rich in omega fatty acids including Omega 3, 6, and 9, to help support comfortable joints and everyday mobility, to help nourish healthy [...]

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We.Pet to distribute Canadian bone broth chews

David Rees — Tue, 04 Aug 2026 18:32:13 +0000

Wholesaler We.Pet is bringing a chew format version of bone broth to the UK market. Made in Canada and new to the UK market, Brothies chews are made from high protein bone marrow, are naturally low in fat and contain glucosamine and collagen to support joint health and coat condition. The chews are initially available [...]

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Smaller version of Roolo toy now available

David Rees — Thu, 30 Jul 2026 10:21:40 +0000

Play9 has launched a smaller version of its innovative Roolo toy for small and medium sized dogs. Standing at 4/5ths of the size of the original toy, The Roolo Mini also features a redesigned treat opening for smaller rewards and smaller mouths. The new line is presented in sunshine yellow instead of the blue of [...]

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New identity and products introduced for Purr & Meow cat brand

David Rees — Mon, 20 Jul 2026 10:47:03 +0000

Purr & Meow, the sister cat brand of dog range Pooch & Mutt, has unveiled a refreshed identity as well as upgraded recipes and a new range architecture. The refreshed Purr & Meow range launches with two key ranges – Primal and Superfoods. The high-meat content Primal range has been relaunched with improved recipes and [...]

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Tug-E-Nuff launches multi-purpose frisbee toy

David Rees — Tue, 14 Jul 2026 17:53:13 +0000

Tug-E-Nuff has expanded its range of interactive toys with the launch of multi-purpose frisbee line. The Aero-Tug is a fetch frisbee that also floats and doubles as a tug toy as it is made from rip-stop fabric with foam padding rather than hard plastic. With a weight of 75g, it is lighter than most dog [...]

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