New Products News | Pet Business World

We.Pet to distribute Canadian bone broth chews

David Rees — Tue, 04 Aug 2026 18:32:13 +0000

Wholesaler We.Pet is bringing a chew format version of bone broth to the UK market. Made in Canada and new to the UK market, Brothies chews are made from high protein bone marrow, are naturally low in fat and contain glucosamine and collagen to support joint health and coat condition. The chews are initially available [...]

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Smaller version of Roolo toy now available

David Rees — Thu, 30 Jul 2026 10:21:40 +0000

Play9 has launched a smaller version of its innovative Roolo toy for small and medium sized dogs. Standing at 4/5ths of the size of the original toy, The Roolo Mini also features a redesigned treat opening for smaller rewards and smaller mouths. The new line is presented in sunshine yellow instead of the blue of [...]

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New identity and products introduced for Purr & Meow cat brand

David Rees — Mon, 20 Jul 2026 10:47:03 +0000

Purr & Meow, the sister cat brand of dog range Pooch & Mutt, has unveiled a refreshed identity as well as upgraded recipes and a new range architecture. The refreshed Purr & Meow range launches with two key ranges – Primal and Superfoods. The high-meat content Primal range has been relaunched with improved recipes and [...]

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Tug-E-Nuff launches multi-purpose frisbee toy

David Rees — Tue, 14 Jul 2026 17:53:13 +0000

Tug-E-Nuff has expanded its range of interactive toys with the launch of multi-purpose frisbee line. The Aero-Tug is a fetch frisbee that also floats and doubles as a tug toy as it is made from rip-stop fabric with foam padding rather than hard plastic. With a weight of 75g, it is lighter than most dog [...]

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New Bound brand offers independent retailers a supplement alternative

David Rees — Tue, 07 Jul 2026 15:32:53 +0000

Prefera Pet Food UK has launched a new pet nutrition brand under the name of Bound. The first product under the new banner is a range of liquid supplements for dogs and cats delivered in a pump format. The portfolio covers key dog and cat needs including daily probiotic, joint mobility, skin and coat, digestion, [...]

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LitPet harnesses new compound for joint care powder

David Rees — Tue, 07 Jul 2026 15:30:15 +0000

Pet supplement brand LitPet has launched a high-potency joint care powder. LitPet claims it is the first brand in the pet industry to use a collagen peptide called Xelflex, which is derived directly from milk protein. Its mechanism has been clinically validated to reduce key inflammatory markers, mitigate painful joint oedema and support long-term mobility [...]

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Pooch & Mutt enters freeze-dried category

David Rees — Wed, 01 Jul 2026 10:21:46 +0000

Pooch & Mutt has expanded its range with the launch of its first freeze-dried products. The new range features two freeze-dried treats and two freeze-dried toppers, in meaty and fish flavours. The treats are available in Lamb and Turkey & Salmon flavours and are supplied in 40g packs. Both skus are chicken-free and contain 96% meat [...]

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Trinkety Paws launches summer collection

David Rees — Thu, 25 Jun 2026 09:52:18 +0000

British accessories brand Trinkety Paws has launched a summer collection with an eye on the holiday market. The new range includes hands-free training leads and long line leads, plus limited-edition collars and leads made from premium waterproof material BioThane. Leads are available in a variety of colours and lengths, and every collar and lead is [...]

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New bone broth toppers from Encore

David Rees — Tue, 23 Jun 2026 13:32:01 +0000

MPM cat food brand Encore has launched a new range of bone broth toppers. The functional toppers are designed to offer cat owners a simple and convenient way to add moisture to meals and are available in two protein-rich recipes – Chicken Bone Broth with Chicken Breast and Fish Bone Broth with Tuna Fillet. The [...]

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Supreme launches small animal nutrition app

David Rees — Fri, 19 Jun 2026 11:22:07 +0000

To coincide with this year’s Rabbit Awareness Week (June 22-26), Supreme Petfood has launched a new web-based tool to help inform pet owners about the nutritional needs of rabbits and guinea pigs. Developed in partnership with specialist veterinary expert Molly Varga from The Exotics Animals Vets, the Selective Nutrition Guide app gives owners step-by-step visual [...]

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