New Products News | Pet Business World

Waudog brand introduces new retractable leash

David Rees — Mon, 14 Sep 2026 14:25:48 +0000

International pet gear brand Waudog has expanded its leash range with a new retractable model. The Waudog R-leash Monochrome features a leash tape with reflective thread for improved visibility in low light as well as a specially designed mechanism to prevent the five-metre tape from twisting and tangling during retraction. The modern minimalist design is [...]

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Non-Stop Dogwear launches new high-performance harness

David Rees — Mon, 14 Sep 2026 14:24:49 +0000

Non-Stop Dogwear has launched a new high-performance pulling harness developed for canicross and pulling-sport athletes. The Norwegian dog gear brand has more than 15 years of pulling-sport expertise and calls the new Freemotion Harness Pro its most performance-focused harness yet. The original Freemotion harness has been used by athletes at the highest levels of canicross, [...]

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Wuffable awareness accessories now available for retail trade

David Rees — Fri, 11 Sep 2026 10:00:00 +0000

British dog accessory brand Wuffable is making its range of high-visibility awareness gear available to trade customers. The range features hi-vis awareness vests, lead sleeves, lead extenders and settle mats made from premium fabrics and durable hardwear suitable for dogs with special needs such as reactivity, recovering from surgery, or being in training. The company [...]

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Brave Pet Care’s ‘Pet People’ brand launches premium cat treat range

David Rees — Wed, 09 Sep 2026 19:31:11 +0000

Pet People has expanded its treats portfolio with the launch of a dedicated cat range. Launching at PATS 2026 later this month, the new cat range has been developed to provide owners with a selection of treats that support rewarding, bonding and enrichment moments, with strong shelf appeal and clear consumer messaging. The initial range [...]

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The PetFellas to bring African antelope dog treats to UK market

David Rees — Wed, 09 Sep 2026 19:30:03 +0000

Distributor The PetFellas has signed a new partnership with South African pet care supplier Montego Pet Nutrition, which will see the introduction of the Karoo Wild dog treat range to the UK market. Karoo Wild features sustainably sourced African antelope as its primary ingredient, offering dogs a novel protein treat that is naturally high in [...]

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Purina creates new fresh cat food selection

David Rees — Wed, 09 Sep 2026 19:28:20 +0000

Purina Europe is expanding its Gourmet portfolio with the launch of a new range of homestyle-inspired, slow-cooked wet cat food. This Gourmet My Fresh Menu range features fine cuts of meat or fish garnished with vegetables in gravy. The complete recipes are supplied in single serve pouches, stable at ambient temperatures, in four varieties – Rich in Chicken, garnished with [...]

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BSB introduces Sam’s Field brand to UK market

David Rees — Tue, 08 Sep 2026 11:35:20 +0000

BSB Products is launching a new range of premium pet food to the UK market under the Sam’s Field brand. Made in Czechia by pet food producer Vafo, the range includes dog and cat foods in wet and dry styles and treats designed to offer premium quality for budget-conscious pet owners. The dog food lines [...]

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Tribal Pet Foods adds new varieties to wet food range

David Rees — Tue, 08 Sep 2026 11:33:00 +0000

Pet nutrition brand Tribal Pet Foods has launched two new gourmet sausage flavours. Fresh Beef and Fresh Venison & Chicken sausages are made with five ingredients or less, including 80% fresh human-grade meat and are gently steam-cooked. The new Fresh Venison & Chicken recipe combines 50% chicken meat and organs with 30% venison, while the [...]

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Thule launches everyday dog walking accessories

David Rees — Wed, 02 Sep 2026 11:00:07 +0000

Swedish accessory brand Thule has launched a new collection in the UK. Designed for everyday walks, The Thule Dart range focuses on secure fit and durable materials. The range comprises Thule Dart harness (£69,99 – £79,99), a harness designed to allow natural movement while providing secure control; Thule Dart martingale collar (£24.99), an adjustable collar [...]

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Trixie launches new range of strong toys

David Rees — Wed, 02 Sep 2026 10:58:55 +0000

Trixie has launched a new range of toys made with differing hardness levels to suit the individual chewing styles of dogs. The Super Strong range is made from thermoplastic rubber (TPR) with a particularly high hardness level, and is suitable for dogs that chew powerfully and with a lot of force. The Soft & Strong [...]

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