Dogs News | Pet Business World

Scrumpf launches new air-dried range.

David Rees — Fri, 30 Oct 2026 11:35:55 +0000

Natural pet food brand Scrumpf has launched a new range of air-dried single-protein dog food. The new range includes two complete meals – Air-Dried Goat and Air-Dried Venison. The goat line is rich in essential amino acids, and is suitable for dogs with sensitivities, while the venison product is described as supporting energy levels and [...]

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The PetFellas brings US brand Cleverpup to the UK

David Rees — Thu, 29 Oct 2026 18:10:38 +0000

Distributor PetFellas has announced an exclusive UK partnership with US dog accessories brand Cleverpup. Cleverpup was founded by Ellen and Michael Diamant, the entrepreneurs behind baby brand Skip Hop. Channeling their design expertise and New York roots, and inspired by their dog, a Bernedoodle called Milo, they aimed to bring the same thinking to pet [...]

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New dog food launched made from fermented mycoprotein

David Rees — Thu, 29 Oct 2026 18:07:16 +0000

Dutch premium pet-food supplier HenArt has launched a new dry dog food brand built around a blend of fermented proteins. Designed for adult and senior dogs, Levendo is gently baked rather than extruded and includes mycoprotein containing essential amino acids and naturally occurring beta-glucans. The mycoprotein, sourced from Finnish biotech company Enifer under its Pekilo [...]

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New functional snacks from Trixie

David Rees — Wed, 28 Oct 2026 00:40:44 +0000

Trixie has launched a new range of functional treats for both dogs and cats. The range for dogs includes Mobility Supporter, containing glucosamine, chondroitin and MSM as natural building blocks for cartilage formation and joint metabolism; Skin & Coat Supporter with selected nutrients and trace elements including omega-3 fatty acids and Vitamin D; Relax Supporter [...]

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Clydach Farm launches cognitive support product

David Rees — Wed, 28 Oct 2026 00:39:06 +0000

Clydach Farm has launched Mindful Years, a daily supplement powder designed to give cognitive support for senior dogs. Mindful Years combines Magtein magnesium L-threonate, used under licence from US ingredient company ThreoTech, with Synaptelyn® a proprietary blend from Clinigol Veterinary Science, alongside phosphatidylserine, algae-derived DHA, Lcarnitine and alpha-lipoic acid. Magtein is a patented form of [...]

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Naturediet expands Feel Good range with Halloween line

David Rees — Tue, 27 Oct 2026 01:20:36 +0000

Naturediet has launched a limited-edition Halloween-themed recipe under the name of Spooky Stew. Part of the brand’s Feel Good range, the recipe combines 61.4% chicken with pumpkin, potato, peas, and chicory root to provide a highly digestible source of protein. The product is made from 100% natural ingredients and is grain-free. The firm pâté can [...]

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Carnilove expands UK range with Active Salmon dog food

David Rees — Thu, 22 Oct 2026 21:35:56 +0000

BSB Products has launched Carnilove Active Salmon dog food in the UK. The new recipe has 26% fresh salmon as the first ingredient, with additional salmon protein, vegetables, fruits and herbs in a 70:30 ratio of animal ingredients to fruit and vegetables. The recipe includes pumpkin, legumes, apples, blueberries, cranberries, ginger, and sea buckthorn, plus [...]

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Ruffingtons unwraps two new Christmas gifting lines

David Rees — Tue, 20 Oct 2026 12:06:31 +0000

Fold Hill’s premium dog treat and gifting brand Ruffingtons has launched two new products for Christmas 2026. Best in Show brings together a selection of Ruffingtons favourites in a single, selection-box-style format, while 12 Days of Christmas is a festive gift containing a dozen individual treats designed around the traditional 12 Days of Christmas. The [...]

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Rosewood launches Mr Men and Little Miss pet products

David Rees — Tue, 06 Oct 2026 09:09:07 +0000

Rosewood Pet Products is bringing one of Britain’s best-loved character brands into the pet category with a new range of Mr Men Little Miss dog toys. The nine-strong collection comprises six plush toys and three latex designs, including Mr Tickle with distinctive extra-long rope arms for tugging and shaking, Mr Greedy with a hidden treat [...]

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Paleo Ridge unveils new Halloween product

David Rees — Tue, 06 Oct 2026 09:06:55 +0000

Paleo Ridge has launched a limited-edition Halloween line within its Essentials range. The complete and balanced 500g recipe combines duck, beef, vegetables and pumpkin seeds in a specially designed seasonal pack, with a RRP of £2.59. Will Green, director of sales and marketing at Paleo Ridge, said: “Halloween gives us a chance to have a [...]

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