Manufacturers News | Pet Business World

The Innocent Hound unveils new packaging for complete food range

David Rees — Fri, 24 Jul 2026 09:35:36 +0000

Manufacturer The Innocent Hound has given its 70% Original Complete Food range a new look. The packaging refresh is designed to make use of strong colours in order to create a more eye-catching and impactful display for retailers, and to align the range with the company’s other food and treat lines. The updated range includes [...]

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DOG and Just for Pets to champion British manufacturers

David Rees — Wed, 22 Jul 2026 14:22:43 +0000

Retailer Just for Pets and sister brand DOG have launched a new initiative to champion British-made pet products. The retail group is reaching out to independent workshops and skilled craftspeople to help shine a spotlight on British manufacturing. The DOG brand is already built around UK production, with leather collars and leads handcrafted in the [...]

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Nestlé Purina to build new wet food factory in Italy

David Rees — Wed, 22 Jul 2026 14:20:56 +0000

Nestlé Purina is to invest CHF 520 million (£478m) in a new factory in Italy to expand production of pet food. The facility in Mantova will combine a plant producing super-premium wet pet food for cats and dogs with a high-tech logistics hub serving Purina as well as other Nestlé brands. The investment will bring the number of Purina production sites in Europe to 15. Petcare now accounts for 29% of Nestlé sales in Zone [...]

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Assisi Pet Care acquires Forthglade business

David Rees — Mon, 20 Jul 2026 14:23:08 +0000

Pet food manufacturer Forthglade has been acquired by Assisi Pet Care. Founded in 1971 and headquartered in Okehampton, Devon, Forthglade has its own manufacturing facility and specialises in minimally processed wet and dry dog food and natural treats. The majority owner of Forthglade was formerly the European private equity firm IK Partners. The acquisition means [...]

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Marleybones expands into Pets at Home

David Rees — Fri, 17 Jul 2026 12:38:47 +0000

Shelf-stable fresh dog food brand Marleybones has announced its largest retail expansion yet with a national listing with Pets at Home. Pets at Home will become the first retailer to stock Marleybones’ full Pantry Fresh meal range, with nine SKUs including single meals, 12-pack cases and a new Variety Pack. The gently cooked, shelf-stable meals [...]

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Pets at Home lists Nulo dog and cat food

David Rees — Fri, 17 Jul 2026 11:30:11 +0000

Pets at Home is now stocking the Nulo range of high-performance dog and cat food online and in stores nationwide. The range includes baked kibble, freeze-dried raw, wet foods and broths with all products high in protein, low in carbohydrates, and containing functional ingredients such as probiotics and omega-3s. The brand’s high-performance positioning is backed [...]

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Play9 secures national Jollyes listing

David Rees — Tue, 14 Jul 2026 17:49:47 +0000

Play9 has secured a national listing with retailer Jollyes for its flagship enrichment toy The Roolo. The treat-dispensing enrichment toy will now be stocked in Jollyes stores nationwide, building on Play9’s first national retail listing with Pets Corner in 2023. The Roolo’s distinctive design creates unpredictable movement that encourages dogs to chase, forage and problem-solve [...]

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AniVatio and Vetio sign innovation partnership

David Rees — Tue, 07 Jul 2026 15:31:17 +0000

Animal health company AniVatio has joined forces with Vetio UK, part of international animal healthcare group Swedencare, in a new innovation partnership. The partnership combines AniVatio’s oral gel delivery technology with Vetio UK’s formulation development and manufacturing expertise to create a pipeline of premium pet supplements with a focus on being easy to administer. AniVatio [...]

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Years receives new investment backing

David Rees — Thu, 02 Jul 2026 14:20:03 +0000

Fresh pet food supplier Years has received a capital boost from two investment bodies. The new backing from Verlinvest and Five Seasons Ventures is designed to support the company’s next phase of expansion as it builds scale across retail channels and European markets. As part of the agreement, Ivan Farneti, co-founder and managing partner at [...]

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Burgess Pet Care acquires German brand Bunny Nature

David Rees — Thu, 02 Jul 2026 14:18:25 +0000

Manufacturer Burgess Pet Care has announced the acquisition of German small animal nutrition brand Bunny Nature. Founded in 1988, Bunny Nature has established distribution for its small animal feeds in the EU, North America and Asia. The acquisition, completed through an asset purchase process, represents Burgess’ largest international deal to date following its recent purchases [...]

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