News Wilsons Appoints Head Of Sales

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Wilsons appoints head of sales
8th February 2019

By Karen Pickwick

Perthshire-base Wilsons Pet Food has recruited Meg Morrison as head of sales.

Meg, who is originally from Edinburgh but now lives in Shropshire, has more than a decade’s experience in animal nutrition. She started her career in the horse racing industry, which led to her interest in animal food. Through her employment with one of the UK’s major horse feed and pet food manufacturers, this led on to a further interest in canine and pet nutrition.  Meg also has sales experience in the international equine accessory market.

Her new role will involve the management of the sales and marketing team at Wilsons Pet Food and looking after key accounts, including both wholesalers and independent retailers. She will also be responsible for building up the breeder side of the business and for launching and growing the Wilsons own label offering.

With a long history in working dog foods, the company, which can trace its history back for more than 100 years, now produces an expanded range, including cold press products. And it is hoping to expand its customer base even further and to further establish the brand by adding a raw pet food and natural treat offering later in the year.

Meg, the proud owner of a Labrador, cat and horse, said: “My role will involve ensuring great customer relationships and providing a great product for pet owners everywhere.”