Why Social Media Should Be Your Top Priority



Why social media should be your top priority
8th November 2018

By Sandra Pearce

Company formation experts Turnerlittle.com has examined Office of National Statistics data on social media usage and says with an estimated new social media user every 15 seconds, there has never been a better time to turn a company’s social media strategy up a notch

According to Office of National Statistics (ONS) statistics, 60% of businesses are using social media. However, for small businesses, it is 57.6% compared to enterprises with more than 1,000 employees, where 90.3% use social media. Even fewer small businesses link or reference their social media pages on their website, as only 49.5% do so.

There are five top reasons to be on social media:

1 Be where your audience is
Social media users are growing. Even if your brand isn’t aimed at young millennials (aged 18-34), it has been revealed that in fact Generation X (ages 35-49) spend the most time on social media at about seven hours a week. The majority of social media users are female, who spend 25% of their time in cyberspace. Not only that, but social networks are cross-cultural too, helping spread the reach of your brand even further.

2 Build your brand
According to ONS, almost a quarter of businesses say they use social media and blogging to develop their business image or market products. Indeed, 39% of users discovering products and services is an important reason for using a social network. With such a large number of potential customers using social media with the aim of finding new businesses to use, why would you not want to connect with them? What’s more, 13% of heavy social media users said that they have clicked on an advertisement within the last 30 days.

3 Demonstrate your specialist status
Having the chance to show your specialist knowledge can help consumers see that you know your stuff. This is especially true if your business has its own blog (a website where you write about your own experiences, observations, opinions, etc. on a topic). Despite the obvious benefits of blogging, ONS statistics have revealed that only 42% of British businesses have a blog.  Blogging can aid your SEO efforts, drive traffic to your site and, of course, establish yourself as an authoritative figure.

4 Connect with customers
According to research, 77% of Twitter users feel more positive about a brand when they have responded to their tweet. Overall, it was the second most common reason to create a social page for British businesses. Establishing such a connection with customers, and involving them in different aspects of your business, can help establish a real relationship with them, which in turn can increase customer loyalty.

5 Improve the image of your brand
When questioned, 34% of consumers stated that they might not choose to do business with a small business that had no social media presence. Having social pages helps add legitimacy to your brand, especially if you garner lots of followers and support. Indeed, 29% of users feel it is somewhat or very important to support their favourite brands online. So creating shareable content in the form of tweets and blog posts can help them do this, while broadening your reach and potential client base.

The majority of social media users are females, who spend 25% of their time in cyberspace