Wholesaler Promises Unique Visitor Experience At Pats



Wholesaler promises ‘unique visitor experience’ at PATS
2nd March 2018

By Karen Pickwick

Vital Pet Trade Specialist aims to make a big impact at PATS this year and says it will provide ‘an enhanced experience for retailers’. The stand will be doubling in size and the wholesaler is also taking over the Grandstand View overlooking the racecourse, where it will be joined by manufacturers offering exclusive promotions.

In Surrey Hall, retailers will be able to view exclusive products distributed only by Vital in the UK. This includes market-leading brands from the US and the first chance to see revitalised products within Vital’s own-brand Mayfield range, including chews, toys, bowls and bird feeds, which are available only to the independent pet trade

The Vital Grandstand is a completely new area for the company. Existing customers can expect to receive their own personal invitation soon, giving them access to some exclusive activities – and a free goodie bag on entry.

Selected products will be available at clearance prices as Vital clears out the warehouse to make way for incoming new lines and the company will also be providing complimentary refreshments.

Those that are not existing customers can enter the Vital Grandstand by completing a quick registration process.

Sunny Sharma, of Vital, said he felt it was time to demonstrate that the wholesaler was ‘doing things differently at every level of its business and making positive improvements that benefit its partners’.

He said: “For many retailers, times are tough and competition is increasing – both on and offline and from outside the independent channel. We’re doing everything we can to ensure the trade is in great shape to meet the challenges ahead.

“We are all very excited about this new approach to PATS, which not only offers a unique visitor experience but really signals that Vital is a vibrant and refreshingly different wholesaler that can think ‘outside the box’. The support we’ve had from manufacturers has been phenomenal and, with their co-operation, we have some really amazing offers that will allow retailers to make generous margins, trial lucrative new lines and pass on some great deals to their customers.”