Webbox Launches Treats Naturally

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Webbox launches treats – naturally
1st February 2019

By Robert Ellis



Webbox has extended its Webbox Natural offering, with a collection of treats, which launched in Morrisons last week.

The additions include natural cutlets, skin & coat treats, soothing & bedtime treats, white fish treats, red fish treats and yak cheese bars.

All Webbox Natural products are derived from 100% natural ingredients, featuring no artificial colours, flavours or preservatives and are suitable for dogs of all breeds and sizes.

Mark Pattison, head of grocery retail sales at Pets Choice, said: “As consumers have become increasingly interested in their pet’s diets, Webbox Natural has gone from strength to strength.

“The next step for the Naturals offering was to add to the range of healthy and delicious treats for dogs to woof-down. We’re expecting the nutritious treats to be a real hit.”

The Webbox Natural brand has seen a 70% year-on-year sales increase. This growth has been supported by an advertising campaign including a TV advert, alongside print and digital ads and a social campaign.