News Vital To Exclusively Stock Organic Range



Vital to exclusively stock organic range
9th June 2021

By Karen Pickwick

Wholesaler Vital Pet Group has become the exclusive distributor of 100% organic pet food range Yarrah.

With nearly 30 years of experience, Yarrah is one of the leading organic pet food brands in Europe, with a full range of premium dog and cat food and treats. In partnership with Vital, Yarrah has developed an programme of marketing activity to support retailers ready to create or expand their organic range.  

Stockists will be able to order a free-standing display unit (FSDU), stocked with a wide selection of products from across the range. With each FSDU purchase, a marketing support budget will be available to help drive customers to the shop.

Also, help from Vital’s marketing department is available to help retailers identify strategies to welcome environmentally conscious consumers and introduce the brand.

For those ordering the large FSDU, the budget totals £250. Yarrah has also developed POS packs, which include shelf wobblers, a poster and floor stickers to help improve communication about the benefits of organic.


Having been awarded the Good Shopping Guide Ethical Company Award, Yarrah is committed to not using any pesticides, GMOs, antibiotics or intensively farmed meat in any of its products. Packaging is plastic free or fully recyclable, which appeals to green consumers who are driving forces behind market growth.

Cath Jesse, product innovation consultant at Vital Pet Group, is happy to be welcoming a new demographic of shoppers into stores with this range.

She said: “The high loyalty that organic shoppers have to a brand is desirable for any business. Giving our stockists the opportunity to attract ‘green shoppers’ to their premises is really exciting. Yarrah embraces innovative approaches and is providing a generous marketing support budget, to help retailers realise the full potential of this opportunity.”  

Yarrah’s wet and dry food recipes have been developed in co-operation with pet food scientists, and offer grain-free and vegetarian options.

UK sales manager for Yarrah Gerwin Boer says “Pet owners are increasingly looking for healthy pet foods and trustworthy brands and we are proud of our transparency and ability to bring ethical, sustainable pet food into the UK. Our food and treats are of the highest quality for all stages of an animal’s life.”