Two Years On From Dragons Den

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Two years on from Dragons’ Den…
6th December 2018

By Karen Pickwick

Raw pet food company Poppy’s Picnic has celebrated its second year in business with a poppy seed and lemon birthday cake depicting the inspiration behind the brand – chief operating dog and miniature schnauzer Poppy sitting on top of a Poppy’s Picnic hamper.

In just two years the company has become firmly established in the raw food market, starting with an appearance on BBC 2’s ‘Dragons’ Den’ when founder Dylan Watkins and director Louise Mackintosh attracted four investment offers from the Dragons. Since then, the company has managed to raise more than £600,000 in crowd funding and gone on to win numerous trade and industry awards.

Poppy’s Picnic’s products are now stocked in pet retailers throughout the UK and can be found in the company’s pink branded freezers in-store. The brand’s customer retail base in growing rapidly and it is now exporting to China – and is believed to be the first of the raw food manufacturers to do so.

The company has benefited from participating in the NatWest Entrepreneur Accelerator programme and Dylan Watkins was also recently selected to join the Goldman Sachs 10,000 Small Businesses scheme and has been attending business seminars at the University of Oxford’s Saïd Business School.

Poppy’s Picnic has ambitious plans for the future. A new production facility is currently being built in Wiltshire and the company is due to launch its new range of cat food early next year.