Trade Show Introduces Discovery Tour

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Trade show introduces Discovery Tour
10th July 2018

By Karen Pickwick
A ‘journey of discovery’ is coming to Glee this September as the trade event introduces new guided tours to ensure retailers make the most out of the revitalised show.
 
Visitors to the garden industry show at the NEC, Birmingham from September 10-12, will be able to take full advantage of all Glee has to offer with new tours led by experienced experts from the event’s organisational team, Hornby Whitefoot and show partner, the HTA. The tours will take in the ‘unmissable feature’ areas of the show including the New Product Showcase, Green Heart and the newly-enhanced, dedicated pet sector, Pets at Glee. Each ‘stop’ on the tour will outline what is on offer, how retailers can benefit from spending time in each area and how they can maximise the ‘inspiration and educational takeaway’ available.
 
There will be three study tours in total, starting daily at 10:30am, operating on each day of the show. Open to both new and regular visitors, including buyers, merchandisers and garden centre owners, anyone participating in the Discovery Tour will be able to discover the latest products and trends in the market, and access advice on how to display and merchandise within their own stores, as well as see sales concepts and tips for cross-selling, while also meeting suppliers. Each tour will last 45-minutes and will help to plan the rest of their time at the show efficiently and take in the hottest new products from more than 550 companies across eight sectors.  
 
COMPLIMENTARY TOURS
 
The complimentary tours can accommodate up to 30 participants per session, available on a first come, first served basis. You will need to be pre-registered to attend Glee before asking for a spot on the Discovery Tour. There will also be a chance to sign up to the exclusive Retail Lab tour at the end – one of the highlights of the show last year.
 
Glee event director Matthew Mein said: “Glee is investing in features and content that truly helps retailers to maximise their time at the show, as well as arming them with tangible business advice that they can implement within their own stores to build profitability and longevity. These new Discovery Tours will ensure visitors take in the ‘must visit’ areas of Glee.
 
“As the show’s offering grows and expands, we want to make it even easier for visitors to make the most of what is available throughout the exhibition. By dedicating just 45 minutes of their time, they can learn everything Glee – and its exhibitors – have on offer to benefit individual businesses. New visitors will gain first-hand experience of the inner workings of the garden industry, while those regular to Glee will get the chance to see their favourite brands, as well as discover new ones. Those who sign up to the tours will be treated to an exciting and educational experience, gaining lots of take home tips, ideas and concepts to try in their own stores.”
 
To sign up for your free visitor pass, register at www.gleebirmingham.com. To register for the Discovery Tours, go to https://www.gleebirmingham.com/visit/whats-on/glee-discovery-tour