The Company Of Animals Expands American Team



The Company of Animals expands American team
13th April 2018

By Karen Pickwick
The Company of Animals has appointed Bianca Rossi as head of marketing, Americas.  
As part of her new role, Bianca will be responsible for overseeing the development and implementation of the company’s marketing strategy, including, B2B and B2C campaign development, trade and digital marketing initiatives, budget management and execution along with various public relations and social media marketing responsibilities. She will be working closing with the company’s Americas sales team, currently led by vice president Cody Rossi (no relation) and the product management and operations teams to implement these, along with other initiatives to contribute to growth in the Americas.
“We are thrilled to welcome Bianca to our team,” said Paul Nolan, CEO of The Company of Animals’ Americas Division. “She comes with a wealth of modern-day marketing experience and will be instrumental in helping us share our story with customers. Bianca shares our passion for pets and is already adding tremendous value.”
Bianca is no stranger to the pet industry, having previously served as an associate digital marketing manager at Outward Hound.
The Company of Animals was founded in the UK in 1979 by pet psychologist Dr Roger Mugford and designs, manufactures and markets a wide range of products, including the original HALTI, the Pet Corrector, Pet Head and the CLIX training range.