Tetra Goes Digital To Nab New Hobbyists



Tetra goes digital to nab new hobbyists
19th September 2018

By Sandra Pearce

Tetra is investing in digital media to target new and existing fishkeepers via a social, search and display campaign.

The launch of the campaign is the latest in Tetra’s ongoing commitment to the aquatics industry and involves investment in brand development to drive growth for the fishkeeping category.

Running through to September, the campaign will support Tetra’s aquariums, food and care products as well as outdoor pond products.

As part of the campaign, Tetra also run a hero competition that gave consumers the opportunity to win a garden furniture and BBQ set with the purchase of any Tetra Pond product.

Ashleigh Foster, senior brand manager, said: “The new media campaign is a really exciting piece of activity and we’re thrilled that we can support the future of the hobby with digital advertising spend to attract new people into fishkeeping.

“Not only can we be very specific with our targeting, but digital also gives us a huge opportunity to inspire new people to join the hobby. This campaign is the latest in our ongoing digital activity, which includes the launch of our social channels in 2016, the introduction of our aquatics app and earlier this year, our podcast series in collaboration with Practical Fishkeeping – all designed to make fishkeeping as easy and as accessible as possible.”