Supreme Set For Busy Year In Us



Supreme set for busy year in US
12th March 2018

By Karen Pickwick
Supreme Petfoods has brought its US sales and marketing functions in-house.
The UK company says this will enable it to meet the needs of distributors, retailers and vets throughout the States more efficiently and effectively and pass on its knowledge of the needs of small pets. The existing teams providing support for the UK and Europe will stay in place and continue to provide a dedicated service for these areas.
An expanded team of seven sales and marketing professionals has been in place since the start of 2018 based in the UK office and servicing the US market. A full programme of promotional support and a US-specific marketing calendar has been developed and was launched by the team in January. A new process has also been introduced, improving Supreme’s communications about promotions, deals, special offers and new product launches.
The move follows a ‘hugely successful’ year for Supreme, which saw sales increase by 10% and four industry awards.
Marketing manager Claire Hamblion says it’s an exciting time for the company, whose brands are also stocked in the UK, Netherlands and France.
“Supreme is confident this change will allow us to be more connected with our customers in the USA, allowing us to respond quickly to meet their needs and improve service.”
The team will be regularly meeting with customers and attending open houses and trade shows. A schedule of US trade show activity by Supreme throughout this year includes Global Pet Expo, Superzoo and veterinary conferences VMX (formerly the NAVC) and ExoticsCon.
Supreme products are widely stocked in the US and currently available from a selection of specialist pet distributors including the Animal Supply Company, Central Garden & Pet, General Pet Supply, Lee Mar, Pet Food Experts and Zeiglers. The UK company is also working with the Mid-States and Wheatbelt groups to expand its distribution in the farm and home store sector, as well as veterinary supply company MWI to support sales and recommendation in the veterinary channel.
“We’re aiming for strong growth throughout our range of healthy species-specific foods and bedding. After 25 years, it’s a category we understand completely. Now we can offer our US stockists the high quality support they need to be successful with Supreme. By acting together, we can improve the wellbeing of small pets across the USA and beyond.
“We continue to experience strong growth in the UK and Europe and appreciate the support we have had from the independent pet trade – so it will be business as usual there, with great promotional deals, support with in store merchandising and high quality products. It means everyone should benefit from our increasing international reach.”