News Stands That Deliver



Stands that deliver
13th September 2021

By Karen Pickwick

Every exhibitor at equestrian trade show BETA International is automatically entered into the best stand competition, which is divided into two categories – Best Large Stand (32 square metres and over) and Best Small Stand (under 32 square metres).

Judging is carried out by independent judges. This year, these were NAEC Stoneleigh’s account director, Lynn Gardner, and Lowri Croydon, sales and marketing account manager at Stoneleigh, plus Fran Bos, from Riding for the Disabled Association, who toured the halls incognito to consider each stand.

Best large stand
Winner: Charles Owen & Airowear. Judges’ comments: “An amazing stand, light and welcoming with a great visual impact. You simply can’t miss the stand, the information was very clear and easy to see.”
• Highly commended: Red Gorilla. Judges’ comments: “A clean, fresh, colourful display with plenty of seating.  The team were very easy to talk to and it was nice to hear about the family history.”

Best small stand
• Winner: Platinum Agencies. “The stand was very clear and well laid out, fresh and modern, and was truly different and also very versatile.”
• Highly commended: Heygates Country Feeds. “A very nice display that related well to the products. It was great to be able to touch and feel the feed. The team had excellent product knowledge.”

BETA International organiser Claire Thomas said: “Congratulations to our winners. They have succeeded in delivering stands that are extremely pleasing on the eye and perfect for this commercial environment.”

“Top-class trade stands are a real hallmark of the show and the standard in the halls this year has been incredibly high. Lynn, Lowri and Fran certainly had a challenge on their hands selecting the worthy winners, but what fantastic winners we have. Congratulations to the four companies – their stands are a real credit to them.”

BETA International is the world’s leading trade show for equestrian, country, pet and giftware products. This year’s show took place at the NAEC, Stoneleigh, from September 9-11.