News Sales Rise After Celebrity Partnership

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Sales rise after celebrity partnership
5th June 2019

By Sandra Pearce

A pet food manufacturer is reaping the benefits of its partnership with celebrity dog owner Paul O’Grady as it gears up for overseas growth.

Goole-based Burgess Pet Care has had one of its busiest years after the family business joined forces with the radio and TV celebrity to release a new range of dog food, reports the Yorkshire Post.

Peter Lancaster, marketing manager at Burgess Pet Care, said: “It’s been a fantastic year for Burgess Pet Care and we’re delighted that the business is enjoying such strong periods of growth in a marketplace that is known for being fiercely competitive. We’ve invested considerably to secure the future growth and success of both our staff and the business.

“One of the biggest strengths of the business is our Burgess Excel brand, providing high-quality pet foods for the UK’s small animals, such as rabbits, guinea pigs, ferrets and even chinchillas.

NUTRITIONAL NEEDS

“We recently created the world’s first food for rabbits housed indoors, specifically created to cater for their nutritional needs.

“One of our best-selling products, Burgess Excel Long Stem Feeding Hay, is grown by a local farmer and exported to more than 30 countries. We always source our products locally where possible and we’re proud that high quality Yorkshire hay is now internationally recognised.”

Burgess has appointed a new export director, Tom Roberts, to ensure continued growth overseas – he is the latest generation of the Burgess family joining the family business.

Burgess has invested heavily in research on animal nutrition and continues to be one of the leading players behind Rabbit Awareness Week. It is a national campaign created by Burgess more than 13 years ago to improve the health and well-being of rabbits.

Thousands of veterinary practices, pet shops and rescue centres take part in Rabbit Awareness Week every year. This year’s campaign runs from June 1-9.