Rover Fetches Dogbuddy Into Group



Rover fetches DogBuddy into group
7th November 2018

By Karen Pickwick, the world’s largest network of pet-sitters and dog-walkers, has acquired leading European dog-boarding, doggy day care and dog-walking platform, DogBuddy.

The strategic acquisition comes just five months after Rover announced its expansion into the UK. Terms of the deal were not disclosed.  

In the US, the owner says Rover has ‘fundamentally changed the pet services landscape’, with a new service booked every three seconds. And DogBuddy is believed to be the largest community for dog-boarding, day care and walking in Europe.


“We are incredibly pleased to welcome DogBuddy to the Rover family,” said Aaron Easterly, CEO of Rover. “We have a great deal of admiration for its leadership team and what they’ve accomplished in becoming the leading player in Europe.
“While this transaction is a mutual fit for our strategic business priorities, we also share similar company cultures and values and a passion for pets and the people who love them.

“Today’s announcement accelerates our international expansion plans and underscores Rover’s global leadership in the pet care space. With roughly 70 million dog-owning households and 31% of global pet spend concentrated in Europe, the market represents one of the largest populations of dog-owners outside of the US.” 
In acquiring DogBuddy, Rover has expanded its network of potential sitters and walkers. Owners will have access to a wider selection of services and experienced sitters and walkers. This development builds on the momentum of Rover’s recent launch into the UK and the funding announcement made earlier this year. It also highlights Rover’s efforts to continue expanding into new markets abroad. 

Richard Setterwall, founder and CEO of DogBuddy, said: “I started DogBuddy to help dog-owners with a very real challenge of removing obstacles to pet ownership. We, like Rover, believe it should be easy for anyone to experience the joy of having a dog in their lives. Over the past five years, our community of trusted dog-sitters has provided the most convenient way to access safe, reliable dog care services that match owners’ needs. I’m so proud to see how far we’ve come, and I’m even more excited to see what we can achieve together in the years ahead.”  

This acquisition brings Rover, already active in the US, Canada and the UK, to pet owners in France, Germany, Italy, the Netherlands, Norway, Spain and Sweden.  
Rover will continue to be headquartered in Seattle, Washington state with Aaron Easterly as CEO.  Megan Teepe, vice president and general manager of international, will lead Rover’s continued global growth. Richard Setterwall will continue to head up DogBuddy Europe.