Retailers Urged To Back Rabbit Awareness Week

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Retailers urged to back Rabbit Awareness Week
22nd May 2012

Rabbit Awareness Week (RAW) 2012, which hops off on September 15, is calling on pet retailers to support this year’s campaign. The week offers free veterinary health checks for the nation’s rabbits, with particular focus on the need to get rabbits vaccinated against Myxomatosis and Rabbit Haemorrhagic Disease.

Pet retailers are being urged to run their own events and promotions in order to help spread the message about preventing rabbit health issues, raising awareness of the issues and directing pet owners to participating clinics for free rabbit health checks.

The 2012 event will see a mass PR, advertising and marketing campaign with backing from Burgess Excel and RAW partners, including Panacur Rabbit, RSPCA, PSDA, The Blue Cross, Wood Green Animal Shelters and RWAF (Rabbit Welfare Association & Fund), which are the driving forces behind the RAW 2012 initiative.

Naomi Chatterley, marketing manager at Burgess Excel, said: “Following the success of last year’s event, our aim is to create an even bigger success in 2012. This September, we really want to drive home the message that two of the most devastating illness that rabbits can get could be very easily prevented through a simple annual vaccination.

“Retailers are key to helping us achieve our aim of educating owners about responsible rabbit ownership and improving the wellbeing of Britain’s 3rd most popular pet.”

If you are interested in raising awareness and supporting RAW in 2011 please visit www.rabbitawarenessweek.co.uk to order your free support kit and register your event.