Retailer Rolls Out The Red Carpet

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Retailer rolls out the red carpet
30th November 2018

By Karen Pickwick

The UK’s first cinema and coffee bar for dogs will have its premiere tomorrow (Saturday).

The purpose-built complex cost £100,000 and forms part of an overall £1.3m revamp at PetPlace, in Abergele.

As well as a cinema screen there will be a health store, play park and coffee bar selling nutritional food and drink for dogs.

Pooches can sip canine tea and coffee or sip a bowl of Pawsecco or doggie beer, Bottom Sniffer. They can also enjoy healthy snacks and watch a selection of movies, from ‘Beethoven’ to ‘101 Dalmatians’ and more.

Managing director Sion Pritchard says the unveiling comes after months of hard work by the PetPlace team, who have managed to keep it a secret while refurbishing the 4,000 sq ft site in time for the red-carpet launch. 

“The entire Abergele store has had a complete rebrand in the last year, and this is the icing on the cake,” said Sion, who joined the firm in 2000 before taking the helm five years ago.
“We looked at several options for the space before deciding to do something unique, something no other pet store in the UK has ever done before.

INSPIRED BY THE US
 

 

“Cinemas and theatres have allowed dog owners in to watch movies for one-off events but this is different, it is a facility designed for the dogs all year round.”

Having visited the US on numerous occasions and seen how they target the market, Sion said he was inspired by the Americans’ attitude to the pet care arena.

“They are years ahead of the UK in terms of the service they provide in-store, from vets to kennels and dog groomers,” he said. “That said, the quality here is far superior, we have taken it to a whole new level and included a social aspect that will attract pets and their owners.”

Sion, 38, added: “The focus is on health and nutrition, but also the fun aspect in being able to watch movies or play in the park. It’s unlike anything else in the country and we are delighted with how it looks and functions.”

Employing more than 90 workers at its five stores in Llangefni, Chirk, Mold, Ruthin and Abergele, and head office in Mochdre, PetPlace says it puts the health and happiness of the animals is priority, ensuring they and their owners have a great experience rather than just shopping for items and leaving.

HEALTHY AND NUTRITIOUS



“We are focused on the pet, not the amount of stock we hold or sales targets,” said Sion.
“The cinema and coffee bar are testament to that, and the product lines we are selling – including the Pawsecco and doggie beers – are all healthy and nutritious, as well as being fun and creating a buzz.
 “It’s going to be incredible; we will hold movie nights, specific sessions for puppies and senior dogs and other activities. The park will be focused on agility and exercise in a controlled environment.

“Everyone here is so excited to be part of something special, and staff at our other stores can’t wait for us to roll it out across the rest of the group.”