Pouches Designed To Fly Off The Shelves



Pouches designed to fly off the shelves
3rd June 2016

By Karen Pickwick

A specialist supplier of flexible packaging has delivered a premium packaging design for a UK bird food supplier as it offers pouched products for the first time.

Tyler Packaging, which supplies flexible packaging to a range of industries, including garden products and pet food, was tasked by Johnston & Jeff to produce pouch based packaging that would convey the quality of its human grade, high energy bird food.

Adam Kay, sales and technical director at Tyler Packaging, said: “We’ve been supplying Johnston & Jeff with Form Fill and Seal (FFS) bags for a number of years, but with the firm having recently acquired a pouch-filling machine, they turned to us to deliver pouch packaging that would reflect the quality of specific bird food products.”

Johnston & Jeff has a heritage, stretching back to 1880 – the current MD, Richard Johnston, is the great-grandson of the original founder.

Following the acquisition of its new pouch-filling machine, Johnston & Jeff wanted to use pouches to reflect the quality of specific products, in particular suet pellets and dried mealworms. These have been available from Johnston & Jeff for some time but the new pouch packaging helps to differentiate them from the rest of their range, marking them as premium bird food.

Chris Grange, commercial manager at Johnston & Jeff, said: “Although the product contained within the packaging isn’t new in itself, we wanted to emphasise the quality of it. We wanted to set it apart from the rest of our product range and to make it stand out. The content within goes above and beyond, so we wanted the packaging to do the same.”

The new pouches go further than Johnston & Jeff’s previous packaging, with resealable closures helping to keep the food fresher for longer. There are also different closures for different needs, with some incorporating a standard zip seal, while some variations use the hook and loop seal of Easy-Lock by APLIX. A Euroslot was also included for clip strip hanging when on display in stores.

The products are available in different weights, with mealworms, being very light, offered in weights of 100g and 500g. The heavier suet pellets are sold in 1kg and 3kg packs. Social media details are featured on the packaging as well as a QR code.

The packaging is currently being launched in stores, primarily pet shops, country stores, agricultural stores and garden centres, after a launch at PATS Sandown in the spring.

Chris said: “The new pouch packaging was very much our headline act at PATS. Tyler had worked to a very short deadline to get it ready for us in time. It was really well received though and we’re looking forward to continued good feedback as it undergoes its consumer launch.”