Poppy S Picnic Celebrates Rawgust

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Poppy’s Picnic celebrates RAWgust
6th August 2018

By Karen Pickwick

Gemma Oaten. Photo by Origin8 Photography



British handmade raw pet food company Poppy’s Picnic has launched a new RAWgust ‘change-for-life’ themed month for dogs.

The company is calling on all pet owners to pledge to try its fresh food throughout the month. It hopes to make educate those that are unfamiliar with the benefits of feeding raw, while also encouraging those who have always wanted to try it, to see how easy it is. With the help of first-time-fresh-feeder soap star Gemma Oaten, it hopes to run a successful campaign this year, that will inspire other fresh food companies to join in as a collective in 2019.

Poppy’s Picnic hand makes locally-sourced, 100% natural food.

Former Emmerdale and Holby City actor Gemma is supporting Poppy’s Picnic in its campaign and feeding her miniature schnauzer, Ruby Tuesday, fresh food for the first time. She said: “I saw Poppy’s Picnic on ‘Dragons’ Den and immediately wanted to support the brand. I’ve never tried raw before now as I've always been told that dry is best so was just led by that. Having read all of Poppy’s Picnic’s testimonials, I felt RAWgust was the opportunity to get involved and it looks very promising for Ruby.”

Feeding Poppy’s Picnic is easier than some dog owners might think, the company says, providing ‘control, convenience and cleanliness’. Its complete mince and meatballs are easy to feed and handle, and look like those you would eat from the supermarket.

“Once defrosted the food is quick and easy to serve for those and transferring from pack to plate is a much easier, cleaner experience, compared to conventional trays, tubs and chubs.”

Founder Dylan Watkins said: “We’re aware that feeding fresh frozen food isn’t convenient or cheap enough for everyone’s lifestyles but believe that any fresh nutritional intake is better for dogs than nothing but dried brown pellets. If owners can just feed our balanced meals then great, but if mixing it with kibble makes it more accessible, we’d encourage owners to try it out. We are all about making it easier for more people to feed their dog the best – as much or as little as is possible. Our Very Important Paws team are always on the end of a phone or email to help with the transition.”