Point Of Sale With Pulling Power

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Point-of-sale with pulling power
10th October 2018

By Karen Pickwick



The Canny Company has launched a set of colourful ‘emoticards’ to sit in front of or alongside the Canny Collar, capturing some of the feelings people experience when they own a pulling dog.

The cartoon-style illustrations are designed to draw customers’ attention to the product, with each of the four designs tapping into a different emotion such as embarrassment, frustration and blame. The emoticards are complemented by a simple, redesigned A5 flyer pointing out the benefits of the Canny Collar.

“Sometimes a dog comes along that just feels impossible to train,” said managing director Sean McElherron, “but when you’re being pulled off your feet, you feel embarrassed, you feel guilty that you’re not spending enough time training and you’re worried that one day your dog might pull you over or escape. You may even be thinking the worst, that if you can’t control her, you may have to give her up for rehoming.

“The message is that we all want to enjoy walking our dogs. The Canny Collar can help train a dog to stop pulling on lead so owners can avoid feeling bad about their pet.”