Petspyjamas Plans European Expansion



PetsPyjamas plans European expansion
27th February 2018

By Sandra Pearce
PetsPyjamas plans European expansion 
Leading dog-friendly holiday company PetsPyjamas has revealed its plans for expansion into Europe, and aims to sign up 1,000 new properties, with 500 in France and Italy by the end of the 2018. 
The announcement comes in light of a 100% year-on-year rise in trip enquiries since its launch in 2014, and the government’s recent pledge to protect the popular Passport for Pets scheme beyond Brexit.
Predominantly focused on domestic dog-friendly holidays to date, PetsPyjamas’ plans for growth includes targeting Europe’s 80m pet-owning households for travel to the UK.
Launched in 2012 by the founders of, Europe’s number one restaurant booker, PetsPyjamas started as comprehensive pet accessories etail site. It added dog-friendly travel to its offering in 2014. 
Fast forward to 2018 and the company now leads the pack for getaways that are truly dog-friendly, booking pet lovers into more than 2,000 pet-welcoming hotels, cottages, manor houses, pubs with rooms and stylish B&Bs. 
With exclusive-to-PetsPyjamas dog-friendly packages and pets go free as standard, saving owners on additional pet supplement fees, all four-legged guests receive a personalised pet travel kit worth £20 at their destination. 
The company hosts an annual Dog-Friendly Travel Awards, recognising the destinations that lead the way by offering a pet-friendly experience for customers and their pets.
PetsPyjamas has chosen the Chinese Year of the Dog to launch its Travel Edit – the world’s first premium travel brochure for dogs. 
The 16-page Edit features stays and offers for the year ahead, to suit dogs of all shapes and sizes, breeds, budgets and tastes, with themes including Coastal Canines, Best for Walkies and Luxe for Less. The brochure also includes guides on things like what to pack for dogs, how to travel by ferry and how to get a pet passport.
PetsPyjamas co-founder Karen Hanton said: “The travel and hospitality industry is waking up to the true value of the Hound Pound. Pet owners are willing to stretch their budget a little further if it means their dog can come too. 
“Customers travelling with pets tend to drink and dine on site throughout their stay because their pet can be by their side, or close by in their room, which in turn drives up a higher spend per guest.
“To date, our business has focused on providing our domestic audience dog-friendly holidays that are predominantly in the UK. However, with the continuance of the Passport for Pets scheme beyond Brexit, we see a huge opportunity to grow our existing offering so that both domestic and European dog owners can enjoy quality time away with their dog, to almost anywhere in the UK and Europe. 
“PetsPyjamas already has a long and successful partnership with Eurotunnel, championing pet travel across the Channel, and discussions with ferry partners are underway, so the foundations have definitely been laid to make 2018 the Year of the Holiday Dog.”