News Petsmart Scales Up On Snapchat

Search
Directory

Weird and Wonderful

PetSmart scales up on Snapchat
1st September 2020

US retail giant PetSmart says it has become the first pet brand to launch a Snapchat-augmented reality lens that transforms users’ faces into reptiles if they answer questions about the creatures correctly.

The lens also offers users a 40% discount off the purchase of a reptile when they buy a PetSmart Thrive kit.