News Pets Choice Buys The Animate Company



Pets Choice buys The Animate Company
15th October 2020

By Justine Thompson

Pets Choice has purchased the assets and goodwill of pet accessory business The Animate Company, with the deal being completed at the end of October.

Tony Raeburn, CEO of Pets Choice, said: “This is a very exciting acquisition for us that increases our offering to the trade.

“We are excited to be expanding into pet accessories and are looking forward to building on the solid base that Paul and Jackie have created and working to develop the brands further.”

Paul Sivyour, MD of West Yorkshire-based Animate, added: “We have built our family business successfully since 1996, acquiring Outhwaite Pets in 2012. Now is the time for Jackie and myself to retire and leave our business in the secure hands of Pets Choice.

“Our company brands have huge potential, and I am sure that Pets Choice will continue to drive sales, develop the range and take Animate to the next level.’’

Animate manufactures and distributes a wide range of dog beds, vet beds, coats, leads and other pet products. Pets Choice will take over all sales order processing and administration for The Animate Company brands from November 1.