News Peta Wool As Cruel As Fur Ad Banned

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PETA ‘wool as cruel as fur’ ad banned
9th September 2019

By Sandra Pearce

An ad by PETA saying ‘wool is just as cruel as fur’ has been banned.

The ad by the People for the Ethical Treatment of Animals, displayed on the side of buses in February, urged people to ‘go wool-free this winter’.

The Advertising Standards Authority rejected PETA’s defence and said: “We considered people who saw the ad would interpret the claim ‘wool is just as cruel as fur’ as equating the conditions in which sheep were kept and the methods by which wool was obtained with the conditions and methods used in the fur industry.

“However, sheep were not killed for their wool as animals were in the fur industry and there were standards in place relating to their general welfare including relating to the shearing process.”