News Pet Start Up Teams Up With Vets



Pet start-up teams up with vets
6th September 2018

By Karen Pickwick

The Royal Veterinary College has entered a four-year collaboration with Felcana, a pet care start-up based in London, to support continued research into pet traits and behaviour.

This partnership will enable the two organisations to combine their expertise in a range of pet-wearable health projects and enhance the levels of data related to tracking pet behaviours, habits and activities. The initiative is intended to result in an improvement in the welfare of animals in the future.
The collaboration will pool expertise at the RVC, along with the world-leading facilities of the Structure and Motion Laboratory, with the state-of-the-art artificial intelligence that Felcana has to offer. It is expected that the integration of these products and skills will help to predict, simplify and treat over 90% of health issues facing dogs and cats.
Felcana’s Digital Pet Health Platform uses a bespoke modelling process which revolutionises how owners monitor their dog and cat health. Through complex scientific algorithms, which can interpret a pet’s behavioural patterns such as drinking, eating and sleeping, owners are now able to track their pets’ needs through their smart phones. This technology aims to provide effective relief to conditions, such as arthritis, diabetes and kidney failure, at an earlier stage to minimise the pain for the animal.