News Pet Food Firm To Appear Before Dragons



Pet food firm to appear before Dragons
9th August 2019

By Sandra Pearce

A pet food manufacturer will enter the Dragons Den on BBC Two this Sunday.

Scrumbles co-founders Aneisha Soobroyen and Jack Walker will take on the Dragons, seeking investment to grow their pet food business in the UK and raise awareness of the importance of gut health.
Inspired by their own pet’s tummy troubles, the husband-and-wife team quit their corporate jobs to develop a range of probiotic dry food, single-source protein wet food and treats.

Jack Walker and Aneisha Soobroyen in the Den

Working out of their kitchen initially, Aneisha and Jack developed gourmet pet food recipes with 100% natural ingredients, nothing artificial and no added sugars or salts.

A recent British Veterinary Association survey estimated that more than 70% of non-routine appointments were for digestive health and skin issues. Scrumbles pet food has been created specifically to address these issues, incorporating functional, gut-friendly ingredients such as probiotics and slippery elm.
The episode airs on Sunday, August 11, at 9pm on BBC Two.