News Pet Firms All Set For Paw At Glee



Pet firms all set for PAW at Glee
8th September 2021

By Karen Pickwick

As a ‘showcase of pet product suppliers, trendsetters and emerging brands’, PAW at Glee 2021 offers a platform for any retailers wanting to optimise the ‘pet pound’, the organisers say.
PAW, which focuses on the health and wellbeing of pets, is also supported by pet trade associations PetQuip and the Pet Industry Federation, together providing access to a raft of information and business support.

Alexandra Baker, PIF’s chief operating officer, said: “The Pet Industry Federation is delighted to have partnered with PAW at Glee this year. As the first face-to-face trade show for the pet industry since restrictions have eased, PAW will provide a welcome platform for pet retailers and other pet businesses to browse new products and speak to suppliers from a wide range of exhibiting companies.

“Whether you want to find new products, pick up new tips or just get a feel for what’s happening in our industry at the moment, it promises to be an exciting event and our team are looking forward to connecting with pet businesses there.”

And PetQuip’s director general, Amanda Sizer Barrett, added: “The PetQuip team is looking forward to meeting buyers at the first face-to-face event for the sector this year.

“PAW and Glee are showcasing a wide variety of products and we are looking forward to seeing members and prospective members on the PetQuip stand 6C01. There, pet products companies can find a wealth of information about exporting internationally, advice on emerging markets, details of our forthcoming meet the buyer events.


“We are also looking forward to meeting pet product buyers from the UK and internationally on the International Buyers’ Centre and in the Club (20J-50), where accredited buyers can take advantage of a range of facilities and register their pet product and garden sales leads with the PetQuip and Gardenex team.”

This year’s PAW – at Birmingham’s NEC next from Tuesday to Thursday next week (September 14-16), will feature seven sub-categories – grooming, pet food, pet accessories, wild animal wellbeing, bird feeders, pet toys and wildlife gardening.

Exhibitors include Edgard Cooper, which will be making its Glee debut with a new range of pet foods, including its first plant-based offering. Hownd will also be exhibiting, alongside Kelso and Titch, Vetark, Sniffe & Lickkit, Furrish, Bugalugs, Scoff Paper, Collarways, Goodchaps, Mimi's Daughter, Weenect, Aqueos and PawPride.

Pet products will also be celebrated within the annual Glee New Product Awards. Shortlisted-entries will be presenting their products to the judges at on the Wednesday (September 15), with the 2021 judging panel having the tough task of choosing a winner for each of the pet-related categories.

Free registration to the 2021 event is now live at